SNAPSHOT
As the CMO of Revelo, Steve Patrizi knew a branded podcast would be a great way to connect with their audience of senior engineering leaders—as long as it came from Revelo’s own leadership team, to keep the content relatable. The hard part was carving out time to run Tech Teams Today on top of all Steve’s C-suite responsibilities. So he used Descript to develop a workflow to do what used to take a couple of days in just a couple of hours.
Podcast
Marketing
What sold me on Descript was the ease of having a recording solution and an editing solution in the same platform.
Steve Patrizi
CMO at Revelo
KEY RESULTS
Time savings, faster production
Quicker guest approval with shared links
Professional quality without outsourcing
How do you fit “running the company podcast” into a CMO’s schedule?
Revelo is a staffing solution startup that connects US companies that need engineers with a network of 400,000 skilled developers in Latin America.
As its CMO, Steve Patrizi spends most of his day thinking about how the company can engage with US-based engineering leaders. “A lot of that comes down to how we provide content that will help them be better leaders—think about better ways to build their teams, scale their teams, and lead their teams,” Steve says.
When you’re in the business of connecting people, there’s no better platform than a video podcast where you can share genuine insights that they’ll tune in for—and give them a face to associate with your logo.
That’s why Steve pushed for Revelo to launch the Tech Teams Today podcast, hosting conversations with experienced engineering leaders about managing teams in a world of AI, remote/hybrid workplaces, and economic uncertainty.
As a podcast meant for leaders, he knew it had to be driven by Revelo’s own leadership team. The only problem: Finding time to make a podcast in between all your C-suite responsibilities.
How Descript makes podcasting possible in 2 hours a week
Hit production goals without sacrificing the C-suite schedule
While Revelo's CEO Lachlan de Crespigny handles the interviews, Steve focuses on planning and post-production. In the past, editing meant painstakingly working with timelines, finding exact timestamps, and using blade tools to splice content together. Now, with text-based editing, Steve can transform raw interviews into polished episodes in just a couple of hours. That makes it feasible to maintain a podcast alongside his CMO responsibilities.
Streamline video and audio production in one place
For a video-first podcast like Tech Teams Today, having everything in one place is crucial. With Descript, the team can handle multitrack audio and video recording, editing, and production all in the same platform. That cut the complexity of switching between tools and helped ensure consistent quality across both video and audio episodes.
Transform conversations into engaging content
The AI Create Clips tool has become Steve's favorite feature: it automatically identifies the most compelling moments from each episode for repurposing across platforms. Once they’ve chosen their clips, the team can easily apply branded templates and automatic captions to make them accessible for a larger audience. This flexibility allows them to experiment with different formats and platforms without getting bogged down in technical details—and that helps them discover what resonates best with the engineering leaders who make up their audience.
With tools like Descript, the transcript becomes the interface, so it's like editing a Google Doc. That saves hours, if not days in terms of editing a high-quality video podcast that looks like it was professionally produced.
Steve Patrizi, CMO at Revelo
Maintain professional quality with minimal effort
What once seemed like an impossible addition to a CMO's workflow has been transformed into a simple seven-step process. From outlining episodes and conducting chemistry calls with guests to creating rough cuts and gathering feedback, every step has been optimized for efficiency. The team can now focus on creating valuable content for engineering leaders rather than getting caught up in technical production details.
From C-suite to content creator: Descript makes it possible
Since adopting Descript, Revelo has transformed their podcast production into a streamlined process that fits into a busy executive's schedule. The Tech Teams Today podcast now fuels content across LinkedIn, YouTube, Instagram, Spotify, and Apple Podcasts—all while requiring minimal time investment from the C-suite. With AI-powered clip creation and text-based editing, Descript hasn't just made podcasting possible for Revelo—it's turned their podcast into a marketing powerhouse.
