What’s the best marketing video maker?

Descript, clearly. What would you expect us to say? But Descript does make it easy and fast to create all types of marketing videos—like product launches, demos, or explainer videos.

How do I create a marketing video in Descript?

Editing a video for marketing is a lot like editing any type of video: you have a story to tell, and you need to tell it in the most engaging way possible. Start by writing your script and creating a storyboard for your visuals, right in Descript. Once that’s final, record your video, also right in Descript. Then edit by editing the transcript, and add visual elements like B-roll and captions by dragging-and-dropping on the canvas. Make sure you have an engaging hook to get viewers interested, and end with a strong call to action that tells them what they should do next.

How do I create a product launch video in Descript?

Creating a product launch video is just as quick and simple as making any other type of video in Descript thanks to text-based editing and a drag and drop canvas that allows you to pull in and edit screen recordings of your product. Plus, you can create a custom template to keep your product launch videos on brand.

If a marketing video plays in the forest and no one is there to watch it, does it still increase conversion?

No. The forest is an evil place, filled with malevolent nymphs, wicked spirits, and ticks. Do not go into the forest.

Create Marketing Videos at Scale with AI

Product launch videos they’ll actually watch.  Actually made by you.

Crystal clear sound

Make it sound like you recorded in a studio, even if you were in a cavernous conference room, or your kitchen. Cut all but your best retakes. Remove every single “um,” “uh,” “like,” and “you know.” Hours of tedious editing? Nah, just a few clicks—thanks to Underlord, your AI editing assistant.

Millions of media

Keep your visuals varied and engaging, cover your clumsy edits, and break up your CEO’s on-camera ramblings with B-roll and images from Descript’s vast stock media library. All the music and sound effects are in there too.

Quick, easy, custom layouts and branding

Create custom layouts right on the canvas, just like making slides. Add your brand colors, fonts, logo, and whatever else you need to make it clear it’s yours. Save the layout so you can work even faster next time. Working with a team? Brand Studio gives everyone access to your custom layouts for automatic brand consistency.

Need to hear more? Need a new friend? Get in touch.

Support, customer success, sales—lots of folks you work with could use Descript to make more, better video. And teams of 10+ get enterprise-level security and dedicated account support.

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Frequently asked questions

What’s the best marketing video maker?
Descript, clearly. What would you expect us to say? But Descript does make it easy and fast to create all types of marketing videos—like product launches, demos, or explainer videos.
How do I create a marketing video in Descript?
Editing a video for marketing is a lot like editing any type of video: you have a story to tell, and you need to tell it in the most engaging way possible. Start by writing your script and creating a storyboard for your visuals, right in Descript. Once that’s final, record your video, also right in Descript. Then edit by editing the transcript, and add visual elements like B-roll and captions by dragging-and-dropping on the canvas. Make sure you have an engaging hook to get viewers interested, and end with a strong call to action that tells them what they should do next.
How do I create a product launch video in Descript?
Creating a product launch video is just as quick and simple as making any other type of video in Descript thanks to text-based editing and a drag and drop canvas that allows you to pull in and edit screen recordings of your product. Plus, you can create a custom template to keep your product launch videos on brand.
If a marketing video plays in the forest and no one is there to watch it, does it still increase conversion?
No. The forest is an evil place, filled with malevolent nymphs, wicked spirits, and ticks. Do not go into the forest.