For the best sales video, follow these rules of thumb:

• Capture their attention early with an engaging hook
• Keep things brief; use only the time you need to explain your pitch and nothing more
• Spotlight your prospects’ pain points and how your solution will help
• End with a brief but strong call to action
• Use an intuitive video editor for sales, like Descript

Good sales training requires keeping the training relatively short, incorporating multiple learning preferences (like creating a sales training video with visual and audio content), and making it interactive. Above all, good sales training should be engaging and interesting.

A video sales letter, or VSL, is media that pitches a product or service in video form. It’s a lot like an elevator pitch—it quickly grabs attention, hits on the prospect’s pain points, and positions your product as the solution. Video sales letters are easiest to make in an intuitive, text-based video editor like Descript.

No one knows. Scholars have several theories. Some suggest it once stood for Karaoke Pitch Inaccuracy, due to the corporate tradition of going to karaoke bars after big meetings. Others think it started as the word “koi,” a type of fish, and got mistranslated along the way.