Tip sheet

New ways to use video in marketing

Video isn’t just another format you throw into your marketing strategy—it’s pretty much the only format that matters now.

What used to require a production crew is now something marketers create every day to connect, teach, and build trust.

This tip sheet shows you how to create quality video content quickly, without big budgets or burnout. You'll learn how to turn the stuff you’re already creating—team conversations, presentations, important moments—into videos that capture attention and build credibility.

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Download this tip sheet to learn:

How to turn casual conversations into authentic thought-leadership content
Why internal video is the secret to keeping hybrid teams aligned and connected
Where AI can take over the tedious parts of editing so your team can focus on creativity
Smart ways to repurpose webinars and long-form videos into scroll-stopping social clips
How showing your process, not just your final product, builds brand trust
How building a culture of video creation across teams drives consistent brand storytelling

These companies use Descript. Not bad!

  • Okta
  • Spotify
  • Vox
  • Reuters
  • CBS
  • Microsoft
  • New York Times
  • Okta
  • Spotify
  • Vox
  • Reuters
  • CBS
  • Microsoft
  • New York Times