Articles

Few recordings of human speech are recorded “perfectly” — that is to say, inside an acoustically treated studio, with a high-quality microphone, and without external noise or interference. Most are recorded imperfectly, with varying degrees of background noise and unwanted sound. Maybe there’s an air conditioner in the background or line-level fuzz. This is known as room tone, and when it comes to editing audio, dealing with room tone can be challenging and costly, requiring the use of dedicated plugins and software.

It feels like destiny (but it’s mostly just good business): streaming and recorded video coming together to create a real-time content event that combines the immediacy of streaming with the refinement of well-edited video.

It’s true that anybody with a smartphone can make and publish a video. But if you want that video to promote your business, it’s not so simple. Just shooting it and posting it on your social media accounts probably won’t accomplish much. If you’re going to invest the time and money, you probably want more from your video.

Just three years after its founding, Pushkin Industries has become an audio-storytelling powerhouse, with an arsenal of podcasts and audiobooks built around household-name authors like Malcom Gladwell (Revisionist History), Michael Lewis (Against the Rules), and Ibram X. Kendi (Be Antiracist).

It’s not hard to talk yourself into launching a podcast these days — including a podcast for your team at work. There are plenty of good reasons to do it and many examples of companies that have used podcasts to elevate their internal communications and inspire their workforce.