It’s easier than ever to start making videos from home, but making good videos is a different story. Today’s consumer webcams and USB microphones allow even amateur videographers to easily create and distribute content on platforms like YouTube, but there’s a lot more that goes into making professional-quality videos.

Amanda Horvath is a video marketer who helps entrepreneurs and creators leverage the power of video through her YouTube channel and in-depth video courses. We recently sat down with Horvath to get her thoughts on what video content can do for businesses, what different types of videos accomplish, and how to get started making your own videos with minimal fuss.