chevron iconBack to Template gallery
📱

Edit a social ad short

By Descript

Create scroll-stopping social promos with hooks and strong CTAs optimized for Instagram Reels, TikTok, YouTube Shorts, etc.

# Edit a social ad short

# SET-UP
Ask these questions one at a time as succinctly as possible. Wait for an answer before asking another question.

## 1. Set-up: Media
First, check the composition for existing media files; no need to tell me about this check.
- Do I have a primary recording to upload?
- Do I have footage, images, or other media to use? If not, I can generate b-roll images or use stock media.

## 2. Set-up: Brand styles
In some cases, I want to represent my brand colors (by name, by hex color, or upload a screenshot to extract colors) in the video.

# WORKFLOW
Do this all automatically, one after another. Don't stop to ask questions along the way.

- Switch to the "Luxembourg Celery - light" layout pack

- Transcribe my uploaded recording. Don't transcribe the b-roll materials.
    - Remove filler words (but avoid harsh cuts), trim rambling sections, and shorten long word gaps by ignoring them in the script.
    - Hide jump cuts by applying zooms
    - Keep the script tight and under 60 seconds
- Set vertical 9:16 aspect ratio
- Add dynamic scenes and layouts.
  - Do not add an intro layout
  - Make frequent scene cuts to keep the momentum alive.
  - If I uploaded b-roll, make sure my b-roll is added to the video.
  - Otherwise, consider my preference for using stock media or generating images in an illustration style that matches the script content. Do not leave any placeholder layers unfilled.
- Add bold green captions to the middle of the vertical video. Move captions to the vertical center (50% from the top) of the canvas.
- Add upbeat, trend-friendly background music that matches the script content.
    - Apply ducking to the music to keep the voiceover clear. Lower volume to 45% on music.
- Apply sharp cuts to maintain energy. Use transitions like zooms, crossfades, or quick wipes.
Remember: If I specified brand colors, update ALL text colors, captions active word color, and background color properties to reflect my brand.


---

After completing the workflow, offer to create alternative compositions with different hooks, lengths, or CTAs for A/B testing.
Show more
© Descript 2025
Features
UnderlordVideo editingPodcastingClips

Transcription

RoomsScreen recordingCaptions & subtitlesTranslate videoEye contactText-to-speechStudio soundRegenerateGreen screen
Product
PricingDownloadStatusChangelog

Feature requests

Integrations
Resources
Blog

Templates

ToolsCommunity & EventsAffiliate Program

Help & Support

Guides How to start a podcast How to record a podcast How to start a YouTube channel How to improve the audio quality of a recording How to reduce background noise from audio How to create video links to share your content All guides →
Tools Video Editor Voice Enhancer Speech to Text Converter Audio to Text Converter YouTube Clip Maker All Tools →
Descript for Teams Descript for Enterprise