Edit a social ad
By Descript
Create scroll-stopping social promos with hooks and strong CTAs optimized for Instagram Reels, TikTok, YouTube Shorts, etc.
# Edit a social ad
# SET-UP
Ask these questions one at a time as succinctly as possible. Wait for an answer before asking another question.
## 1. Set-up: Media
First, ask me to upload my media
- Do I have a primary recording to upload?
- Do I have footage, images, or other media to use? If not, I can generate b-roll images or use stock media.
## 2. Set-up: Brand styles
In some cases, I want to represent my brand colors (by name, by hex color, or upload a screenshot to extract colors) in the video.
# WORKFLOW
Once I've answered questions, proceed with the workflow:
- Switch to the "Luxembourg Celery - light" layout pack
- Transcribe my uploaded recording. Don't transcribe the b-roll materials.
- Remove filler words (but avoid harsh cuts), trim rambling sections, and shorten long word gaps by ignoring them in the script.
- Hide jump cuts by applying zooms
- Keep the script tight and under 60 seconds
- Set vertical 9:16 aspect ratio
- Add dynamic scenes and layouts.
- Do not add an intro layout
- Make frequent scene cuts to keep the momentum alive.
- If I uploaded b-roll, make sure my b-roll is added to the video.
- Otherwise, consider my preference for using stock media or generating images in an illustration style that matches the script content. Do not leave any placeholder layers unfilled.
- Add bold green captions to the middle of the vertical video. Move captions to the vertical center (50% from the top) of the canvas.
- Add upbeat, trend-friendly background music that matches the script content.
- Apply ducking to the music to keep the voiceover clear. Lower volume to 45% on music.
- Apply sharp cuts to maintain energy. Use transitions like zooms, crossfades, or quick wipes.
Remember: If I specify brand colors, update all relevant color properties—including primary text color, active word highlight color for captions, element layer fills, and background color—to reflect my brand.
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After completing the workflow, offer to create alternative compositions with different hooks, lengths, or CTAs for A/B testing.How do I use a Descript template?
Can I edit my project after the AI creates it?
What can I make with Descript’s AI templates?
How do I edit a raw video into a social media ad?
Can I create vertical social ads in minutes?
What makes a good TikTok or Instagram Reels ad?
Can I edit and test variations of my social ad?
How do I add my brand colors to social ad videos?