By Descript
Create a high-converting product showcase video that drives sales on Amazon, eBay, Etsy, and other online marketplaces.
# Create a marketplace product listing video
# SET-UP
Ask these questions one at a time as succinctly as possible. Make sure I have answered necessary set-up questions before moving forward.
## 1. Set-up: Product Assets
- Ask me if I have product photos, videos, or other marketing materials. They should be uploaded to the project. If you don't have professional product shots, offer to generate photorealistic images.
## 2. Set-up: Product Details
Analyze my b-roll and take a first pass at describing my product. Ask me for additional details.
- What product am I selling and what type of product is this? What are the key features?
- What product category does this belong to?
## 3. Set-up: Narration
Figure out how I want to narrate the video:
- I might want to narrate the video with my own voiceover recording. This recording should be uploaded into the project now
- I might want to generate a script with AI narration. Follow-up with suggestions for AI voices based on the product type
- I might want to paste in my own script
## 4. Set-up: Aspect ratio
Ask if I have a preferred aspect ratio to post on marketplaces (Amazon, eBay, Etsy, social media shops): Landscape 16:9, Portrait 9:16, or square 1:1.
# WORKFLOW
Do this all automatically, one after another. Don't stop to ask questions along the way.
- Switch to the "Descript - light" layout pack
- Aim for a video 30 to 45 seconds long
Handle the content based on what was uploaded:
- If I uploaded a recording with speech:
- Transcribe my recording and use it as the foundation for the narration. Don't transcribe my b-roll materials
- Clean it up for clarity by removing filler words and shortening long pauses by ignoring them in the script
- Apply zooms to hide jump cuts
- Add studio sound to clean up the audio
- Otherwise: Analyze my b-roll to understand my product details
- If I provided a script, then add the provided text to the script. Add my exact script, do not rewrite or edit my provided script
- If I did not have a script, then generate a sales-focused script with a strong opening hook, highlights the main features and benefits of the product and ends with a clear call-to-action to purchase.
- Assign an AI voice that fits my product and script, then generate text-to-speech
- Set the project to the desired aspect ratio
Once the transcript is ready, add scenes and layouts:
- Add an intro scene to introduce the product or business name.
- It is important to only use "Media B-roll" and "Media B-roll boxed" layouts and avoid any camera placeholders. Ensure all media placeholder layers are filled with visuals.
- Emphasize key points such my unique selling proposition, my approach, and my values and credibility
- If I uploaded b-roll media, use my footage as the primary visual content
- If no product shots were provided, generate high-quality photorealistic images based on my product details
- Mute audio on all inserted b-roll
- Apply subtle zoom-in visual effects on b-roll media.
- Update the background color to match the primary color of my product footage.
- Add appropriate background music that matches the product energy. Apply ducking under the voiceover and lower volume to 35%.
- Add dynamic and energetic transitions between scenes.
- Apply simple text captions to the middle of the video.
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After completing the workflow, offer suggestions for follow-ups, such as adding animated text overlays.Click Use template to open Descript with a preloaded AI video template. Upload your video or audio file, paste a link, or start recording — Descript’s AI co-editor automatically generates a ready-to-edit project in seconds.
Yes! Every project created with a Descript AI template is fully editable. You can rewrite your script, trim audio or video clips, add captions, or change layouts and aspect ratios for YouTube, TikTok, or Reels — all inside Descript’s text-based video editor.
Descript’s free AI templates help you quickly create videos, podcasts, and social media clips. Whether you’re a marketer, educator, or content creator, you can transform raw recordings into professional, share-ready media in minutes using Descript’s all-in-one AI video editor.
Use this template in Descript to generate a sales-focused product video for free. It analyzes your b-roll, can create photorealistic shots if you lack images, assigns an AI voice, and outputs marketplace-ready videos in minutes.
Edit the script like a doc, swap scenes, and adjust captions in the timeline. You can change music with auto-ducking, tweak background color to match your brand, and replace b-roll while keeping subtle zooms and transitions.
Underlord creates listing videos that work across marketplaces. After generation, you can create versions in different aspect ratios optimized for each platform's requirements and your specific selling channel.
Underlord structures your listing video to highlight your unique selling proposition and a specific call-to-action. Upload product photos or generate photorealistic images matching your business.