chevron iconBack to Template gallery

Create a marketplace product listing video

By Descript

Create a high-converting product showcase video that drives sales on Amazon, eBay, Etsy, and other online marketplaces.

# Create a marketplace product listing video

# SET-UP
Ask these questions one at a time as succinctly as possible. Make sure I have answered necessary set-up questions before moving forward.

## 1. Set-up: Product Assets
- Ask me if I have product photos, videos, or other marketing materials. They should be uploaded to the project. If you don't have professional product shots, offer to generate photorealistic images.

## 2. Set-up: Product Details
Analyze my b-roll and take a first pass at describing my product. Ask me for additional details.
- What product am I selling and what type of product is this? What are the key features?
- What product category does this belong to?

## 3. Set-up: Narration
Figure out how I want to narrate the video:
  - I might want to narrate the video with my own voiceover recording. This recording should be uploaded into the project now
  - I might want to generate a script with AI narration. Follow-up with suggestions for AI voices based on the product type
  - I might want to paste in my own script

 ## 4. Set-up: Aspect ratio
 Ask if I have a preferred aspect ratio to post on marketplaces (Amazon, eBay, Etsy, social media shops): Landscape 16:9, Portrait 9:16, or square 1:1.

# WORKFLOW
Do this all automatically, one after another. Don't stop to ask questions along the way.

- Switch to the "Descript - light" layout pack
- Aim for a video 30 to 45 seconds long

Handle the content based on what was uploaded:
- If I uploaded a recording with speech:
    - Transcribe my recording and use it as the foundation for the narration. Don't transcribe my b-roll materials
    - Clean it up for clarity by removing filler words and shortening long pauses by ignoring them in the script
    - Apply zooms to hide jump cuts
    - Add studio sound to clean up the audio
- Otherwise: Analyze my b-roll to understand my product details
    - If I provided a script, then add the provided text to the script. Add my exact script, do not rewrite or edit my provided script
    - If I did not have a script, then generate a sales-focused script with a strong opening hook, highlights the main features and benefits of the product and ends with a clear call-to-action to purchase.
    - Assign an AI voice that fits my product and script, then generate text-to-speech

 - Set the project to the desired aspect ratio

Once the transcript is ready, add scenes and layouts:
- Add an intro scene to introduce the product or business name.
- It is important to only use "Media B-roll" and "Media B-roll boxed" layouts and avoid any camera placeholders. Ensure all media placeholder layers are filled with visuals.
- Emphasize key points such my unique selling proposition, my approach, and my values and credibility
- If I uploaded b-roll media, use my footage as the primary visual content
- If no product shots were provided, generate high-quality photorealistic images based on my product details
- Mute audio on all inserted b-roll

- Apply subtle zoom-in visual effects on b-roll media.
- Update the background color to match the primary color of my product footage.
- Add appropriate background music that matches the product energy. Apply ducking under the voiceover and lower volume to 35%.
- Add dynamic and energetic transitions between scenes.
- Apply simple text captions to the middle of the video.

---

After completing the workflow, offer suggestions for follow-ups, such as adding animated text overlays.
Show more
© Descript 2025
Features
UnderlordVideo editingPodcastingClips

Transcription

RoomsScreen recordingCaptions & subtitlesTranslate videoEye contactText-to-speechStudio soundRegenerateGreen screen
Product
PricingDownloadStatusChangelog

Feature requests

Integrations
Resources
Blog

Templates

ToolsCommunity & EventsAffiliate Program

Help & Support

Guides How to start a podcast How to record a podcast How to start a YouTube channel How to improve the audio quality of a recording How to reduce background noise from audio How to create video links to share your content All guides →
Tools Video Editor Voice Enhancer Speech to Text Converter Audio to Text Converter YouTube Clip Maker All Tools →
Descript for Teams Descript for Enterprise