Explainer Video Maker

Easily create professional explainer videos to illustrate the value of your products and services—without any video editing experience. Take advantage of video templates, AI voice overs, animated subtitles, royalty-free stock media, a built-in script writing assistant, and more to explain your offering to customers.

How to make an explainer video to sell your products or services

Step 1

Write your script and hit record

In a new Descript project, paste in or write out your explainer video script and then click the Record icon to record your camera, microphone, and/or screen. You can also drag and drop your own media assets to upload them, like your logo, product demo, or customer interviews. Descript’s powerful AI automatically generates a transcript that you can use to edit your video.

Step 2

Edit your explainer video

You can remove filler words and shorten long pauses in your video explanation by right-clicking the transcript and selecting Remove filler words. You can even cut portions of your video by deleting unwanted text from the transcript. This way, you can cut your footage to the best parts in minutes. You can even clone your voice with AI and use Overdub to fix mistakes in your recorded speech without rerecording. Creating and adjusting scenes is as simple as adding a ‘/’ anywhere in your transcript or re-arranging your scenes by dragging the thumbnails.

Step 3

Add transitions, visuals, or effects

Finally, you can make your marketing video more interesting by adding transitions between scenes or stock videos and music by clicking the Media icon to access Descript’s built-in stock library. Hit Publish when you’re set, and export your explainer video to your computer, share it through social media, or get a shareable URL you can send to others.

Download the app for free

Create a podcast, a video, and all your social assets using Descript. It’s as easy as editing a doc.
Sign up for this tool
Try Descript for free →
HomeTools
Explainer Video Maker

Explainer Video Maker

Easily create professional explainer videos to illustrate the value of your products and services—without any video editing experience. Take advantage of video templates, AI voice overs, animated subtitles, royalty-free stock media, a built-in script writing assistant, and more to explain your offering to customers.

Get started →
How to make an explainer video to sell your products or services
  • 3
    Create a new project
    Drag your file into the box above, or click Select file and import it from your computer or wherever it lives.
Step 1
Write your script and hit record

In a new Descript project, paste in or write out your explainer video script and then click the Record icon to record your camera, microphone, and/or screen. You can also drag and drop your own media assets to upload them, like your logo, product demo, or customer interviews. Descript’s powerful AI automatically generates a transcript that you can use to edit your video.

Step 2
Edit your explainer video

You can remove filler words and shorten long pauses in your video explanation by right-clicking the transcript and selecting Remove filler words. You can even cut portions of your video by deleting unwanted text from the transcript. This way, you can cut your footage to the best parts in minutes. You can even clone your voice with AI and use Overdub to fix mistakes in your recorded speech without rerecording. Creating and adjusting scenes is as simple as adding a ‘/’ anywhere in your transcript or re-arranging your scenes by dragging the thumbnails.

Step 3
Add transitions, visuals, or effects

Finally, you can make your marketing video more interesting by adding transitions between scenes or stock videos and music by clicking the Media icon to access Descript’s built-in stock library. Hit Publish when you’re set, and export your explainer video to your computer, share it through social media, or get a shareable URL you can send to others.

Everything you need to create high-converting explainer videos
AI script writing assistant
The secret to a good explainer video starts with a great script. With Descript, you can write in the same place you record and edit your video with help from AI to bounce ideas around, rewrite sections, or ask how a specific message might land with your target audience.
Built-in recording studio for capturing tutorials and demos
Record your camera, microphone, screen, or even multiple customer interviews remotely to produce all the footage you need to make the explainer video you envision.
Go from script to video faster with text-based video editing
Descript generates a complete transcript from the audio in your video projects. Editing the text lets you make changes in your video, like cutting out sections, or even turning parts of your script into fully-voiced narration with AI in seconds.
Questions? We have answers
How do I make an explainer video for free?

You can make a compelling explainer video for free on Descript with up to an hour of transcription and one watermark-free export per month. Paid plans start at just $12 a month for unlimited watermark-free exports.

What is the best explainer video maker?

The best explainer video maker apps help you write your explainer video script, as well as record and edit it in the same place. This makes it possible for a single person to plan and produce their explainer video without video editing experience by using their script to plan out a storyboard to create their video around.

What makes a great explainer video?

A great explainer video is concise, ideally under 2 minutes, in order to maintain the viewer's attention. It concentrates on solving a problem or answering a question. The video should feature crystal clear audio quality, professional scriptwriting, and engaging visuals or animations to sustain interest. Most importantly, it should directly address the target audience and provide a clear call-to-action prompting the viewer to learn more or make a purchase.

This is some text inside of a div block.
Descript is the only tool you need to write, record, transcribe, edit, collaborate, and share your videos and podcasts.
What is the point of this tool?
Descript is the only tool you need to write, record, transcribe, edit, collaborate, and share your videos and podcasts.
Much more than an explainer video maker
Descript is an AI-powered audio and video editing tool that lets you edit podcasts and videos like a doc.
  • Eye Contact
    Tired of memorizing scripts? Use AI to make it look like your eyes are trained on the camera—even if you’re looking away.
  • AI Voices
    Add professional narration by choosing from a library of AI voices to narrate your script.
  • Social media clips
    Easily create variations of your explainer video for any social media format.
  • Studio Sound
    There’s no need to re-record that perfect take when you can enhance your audio instantly with Studio Sound.