Transform your marketing strategy with AI-driven generative video. Combine script, voiceover, captions, and visuals to create captivating campaigns — all in one streamlined workflow.
Get started
These companies use Descript. Not bad!
01
Draft Your Marketing Script
Start by defining the main idea behind your marketing video. Incorporate your brand’s tone and key messaging, but don’t worry about getting every word perfect — Descript’s AI can refine your script, elevate phrasing, and help shape a stronger narrative.
02
Generate Imagery & Voiceovers
Use AI to create visuals in any style — from minimalist sketches to cinematic or watercolor looks. Then let text-to-speech generate a clean voiceover directly from your script. If you record your own audio, you can easily remove filler words or fix mistakes by editing the text — no more endless re-recording.
03
Compile & Polish in One Place
Once your video is generated, review the full composition in Descript. Reorder scenes, add animations like Ken Burns effects, and include captions for clarity. The result is a cohesive, professional-looking marketing video — even if you made it in your pajamas.
Fewer Production Headaches
Automate the most time-consuming parts of video production — from script generation to image creation and voiceover. That means launching new marketing videos faster than it takes to schedule a meeting.
Massive Time & Cost Savings
With AI-generated content, you cut the usual costs of cameras, sets, and endless recording sessions. Make quick re-edits for social campaigns or seasonal updates — all with minimal effort and maximum efficiency.
Consistent On-Brand Look & Feel
With generative video in Descript, your visuals and messaging stay consistent across every campaign. Set your style preferences once, and AI will help produce cohesive, on-brand assets — no matter how often your content evolves.
From script to final cut, create, edit, and publish in one streamlined pipeline — powered by generative AI.
Text-to-Speech for Narration
Turn scripts into natural-sounding voiceovers in seconds — no microphone or recording setup required.
Instant Captions
Add captions automatically with AI — perfect for accessibility and social audiences who scroll on mute. Captions generate in seconds, keeping your videos clear, inclusive, and ready for every platform.
Built-In Animations
Add motion and depth to your videos with built-in effects like Ken Burns pans and scene transitions — no complicated software or manual editing required.
Easy Re-Edits
Update your video as easily as editing text. Swap lines, add new ones, or fix last-minute changes — all in seconds, so every campaign stays fresh and on schedule.
Donna B.
Access to Underlord, our AI video co-editor
Full access to Underlord, our AI video co-editor and 20+ more AI tools
Generate video with the latest AI models
Can I use AI to change the visuals after I generate the video?
What’s the best length for a generative marketing video?
How do I keep everything on-brand?
