Product Video Maker

Write, record, edit, enhance, and share product videos that showcase your features and benefits, whether you’re working on a product demo, video ad, or review. Descript is a product video maker made for marketers, entrepreneurs, and content creators—whether you’re working with a team or as a team of one.

How to create a compelling product video that sells

Step 1

Write your product video script

In a new Descript project, paste in or write out your product video script. Pressing CTRL/CMD+K pulls up the actions menu where you can use the Write a script AI action to generate a first draft. Just share some context about your product, audience and the type of video you’re creating. Then refine the result with feedback and add it to your script.

Step 2

Record your video

Highlight your script or specific scenes, and click Record > Replace selection to record your camera, mic, and/or screen over your script with a new transcription synced to the timeline. You can also generate an AI voiceover by using ‘@’ to assign an AI voice to text. Editing your transcript lets you edit your video to delete bad takes and filler words, or rearrange sections.

Step 3

Edit and share your product video

Add a ‘/’ to create scenes within your script to add elements and transitions to specific words or scenes without fiddling around in the timeline. Add text, music, and sounds as needed, or select individual layers and use the properties panel to make detailed edits. When you’re done, click Publish to export your product video, generate an embed code for your website, or upload it directly to a supported platform like YouTube or Wistia.

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Product Video Maker

Product Video Maker

Write, record, edit, enhance, and share product videos that showcase your features and benefits, whether you’re working on a product demo, video ad, or review. Descript is a product video maker made for marketers, entrepreneurs, and content creators—whether you’re working with a team or as a team of one.

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How to create a compelling product video that sells
  • 3
    Create a new project
    Drag your file into the box above, or click Select file and import it from your computer or wherever it lives.
Step 1
Write your product video script

In a new Descript project, paste in or write out your product video script. Pressing CTRL/CMD+K pulls up the actions menu where you can use the Write a script AI action to generate a first draft. Just share some context about your product, audience and the type of video you’re creating. Then refine the result with feedback and add it to your script.

Step 2
Record your video

Highlight your script or specific scenes, and click Record > Replace selection to record your camera, mic, and/or screen over your script with a new transcription synced to the timeline. You can also generate an AI voiceover by using ‘@’ to assign an AI voice to text. Editing your transcript lets you edit your video to delete bad takes and filler words, or rearrange sections.

Step 3
Edit and share your product video

Add a ‘/’ to create scenes within your script to add elements and transitions to specific words or scenes without fiddling around in the timeline. Add text, music, and sounds as needed, or select individual layers and use the properties panel to make detailed edits. When you’re done, click Publish to export your product video, generate an embed code for your website, or upload it directly to a supported platform like YouTube or Wistia.

A better way to sell, showcase, or offer support with product videos
From testimonial videos to tutorials
Descript is a versatile video editor anyone can use to produce professional product explainer videos, customer testimonial videos, ads, unboxing videos, and more—as easy as editing text.
From ecommerce to software products
Help your audience understand your features and benefits no matter what industry you’re in. Turn screen recordings into creative software walkthroughs you can embed on your website. Record customer interviews using a built-in remote recording studio to produce case studies and social proof. Or create product videos you can upload to your ecommerce store.
From scripting to publishing with AI
AI is baked into Descript’s DNA to make producing videos easier when you don’t have a video team behind you. Use AI as your copywriter to help you write your script, as your voice actor to generate narration, as your audio engineer to eliminate background noise, or as your social media manager to find and create social media friendly clips.
Questions? We have answers
Can I make a product video for free with Descript?

Yes, you can export 1 watermark-free product video at 720p resolution per month on Descript’s free plan. To export videos up to 4K quality and get unlimited watermark-free exports, you can subscribe to a paid plan starting at $12 per month.

Can Descript help me script my product video?

Yes, Descript’s Ask AI feature will help you write a product video script. It also helps improve and rewrite your existing script, and expands it or makes it more concise. If you don’t want to type out the script, simply record your voice, and our audio-to-text feature will convert it to text in real-time.

How do I create a software product video with Descript?

To create a software product video, write out a script covering your core value props and benefits. Then use the built-in screen recorder to record the product’s interface, use cases in action, or any specific features you want to highlight while reading your script. Or get an AI voice to narrate it. Similarly, if you want to upload screenshots, our image-to-video feature will create an engaging slideshow video out of them.

How do I create an ecommerce product video with Descript?

Import videos showing your ecommerce product’s features, customer testimonials, or a demonstration. You can even record yourself giving a product walkthrough within Descript. With the advanced video editor, employ visual graphics, text effects, and animations that display a strong CTA to ensure your product’s video converts.

Can I create branded product videos with Descript?

With Descript, creating branded product videos becomes more convenient with templates and a built-in media library for branded assets. In the video editor, you can add your brand’s logos, custom GIFs, audio clips, and music, all of which can be incorporated into any video project you start. You can easily branded watermarks to your final video, or add your logo to Descript’s embeddable video player.

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Descript is the only tool you need to write, record, transcribe, edit, collaborate, and share your videos and podcasts.
What is the point of this tool?
Descript is the only tool you need to write, record, transcribe, edit, collaborate, and share your videos and podcasts.
More than a product video maker
Descript is an AI-powered audio and video editing tool that lets you edit podcasts and videos like a doc.
  • Video editing
    Edit videos as easy as text to craft great product videos around a persuasive script that sells.
  • AI voices
    Choose one of many realistic AI voices or create your own to turn text into speech in seconds.
  • Screen recording
    Record demonstrations or tutorials on your screen to showcase your product’s features clearly
  • Social media clips
    Easily turn longer videos into bite-sized clips made for social media platforms like YouTube, TikTok, Facebook, and Instagram.