Promo Video Maker

Stop spending several hours jumping between several tools to produce a single promo video. Instead, take control of every part of the video production process from scripting to recording to editing to publishing with Descript. With its advanced AI features, Descript cuts video production time in half, making it the promo video maker of choice for many marketers and business owners.

How to create a promo video that sells

Step 1

Start your project

In a new project, start by either writing your script, recording new video or audio, or uploading existing media files by dragging them in. Whatever you choose, Descript will generate a transcript in the script editor that's synced to your timeline.

Step 2

Edit and enhance your video

You can edit your promo video by editing the transcript directly. You can move dialogue around to splice, cut, and rearrange clips. Remove filler words using AI, or add animated text overlays, transitions, and stock media like music and sound effects to enhance the viewer's experience. You can even generate realistic voiceovers to read your promotional message for you by using '@' to assign an AI speaker in your script.

Step 3

Finalize and share your promo video

Once your video looks perfect, preview it to ensure all elements are synchronized and the narrative flows smoothly. Export your promotional video in the desired format and resolution to share it on social media platforms, or generate a web link to embed it on your website.

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Promo Video Maker

Promo Video Maker

Stop spending several hours jumping between several tools to produce a single promo video. Instead, take control of every part of the video production process from scripting to recording to editing to publishing with Descript. With its advanced AI features, Descript cuts video production time in half, making it the promo video maker of choice for many marketers and business owners.

Get started →
How to create a promo video that sells
  • 3
    Create a new project
    Drag your file into the box above, or click Select file and import it from your computer or wherever it lives.
Step 1
Start your project

In a new project, start by either writing your script, recording new video or audio, or uploading existing media files by dragging them in. Whatever you choose, Descript will generate a transcript in the script editor that's synced to your timeline.

Step 2
Edit and enhance your video

You can edit your promo video by editing the transcript directly. You can move dialogue around to splice, cut, and rearrange clips. Remove filler words using AI, or add animated text overlays, transitions, and stock media like music and sound effects to enhance the viewer's experience. You can even generate realistic voiceovers to read your promotional message for you by using '@' to assign an AI speaker in your script.

Step 3
Finalize and share your promo video

Once your video looks perfect, preview it to ensure all elements are synchronized and the narrative flows smoothly. Export your promotional video in the desired format and resolution to share it on social media platforms, or generate a web link to embed it on your website.

Create and edit promo videos effortlessly
Royalty-free media & music

Descript comes with a vast library of royalty-free music and stock media cleared for commercial use. Create engaging promo videos, ads, social media content, and more without worrying about licensing fees or restrictions.

Customizable promo video templates that match your brand

Set up customizable templates that align perfectly with your brand identity. Easily apply your logo watermark, maintain consistent colors and fonts, and optimize your videos for all social media channels.

Work with your team or DIY with AI

Invite team members to script, edit, and review video projects together. Or handle projects on your own with help from a powerful AI assistant that can do everything from rewriting your promo video script to giving feedback on how it might land with your target audience.

Questions? We have answers
How do I make my own promo video?

Creating your own promo video with Descript is straightforward. First, upload your raw video footage and audio files into Descript or start writing your script. Use our intuitive editing tools to trim, splice, and arrange your clips in the transcript or timeline. Enhance your video with text overlays, transitions, and effects. Leverage Descript's powerful AI features, like auto-captioning and screen recording, to add professional touches. Once you're satisfied with your edit, export your video in your promo video in your desired format and share it with the world.

How much does it cost to create a video promo online?

While promo video costs vary, the average cost of making a simple promo video can range from $500 to $2,500. The higher the price, the more people and advanced features are involved in production. Video editing can cost from $25-$150 per hour if you hire a freelance or professional editor. With Descript, you can create promo videos for free with one watermark-free export per month, and unlimited exports starting at just $12/mo.

Is Descript’s promo video maker free?

Descript offers a powerful promo video maker that includes both free and paid options. The free version provides essential tools and features, allowing you to export one watermark-free promo video per month. For users seeking advanced functionalities and unlimited exports, such as higher 4K resolution exports or additional template customization options like custom fonts, Descript also offers premium plans. You can start with the free version and upgrade as needed.

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Descript is the only tool you need to write, record, transcribe, edit, collaborate, and share your videos and podcasts.
What is the point of this tool?
Descript is the only tool you need to write, record, transcribe, edit, collaborate, and share your videos and podcasts.
More than a promo video maker
Descript is an AI-powered audio and video editing tool that lets you edit podcasts and videos like a doc.
  • Clips
    Easily transform your promo videos into engaging clips in every format, from vertical to landscape.
  • AI voices
    Use AI voice generation to narrate your promo videos and correct errors in recorded speech.
  • Remote recording
    Capture studio-quality audio and video remotely, ensuring clear, professional results for your promotional content, even with unstable internet connections.
  • Remove filler words
    Get rid of those "ums" and "ahs" with AI for improved clarity and professionalism in every video.