Scale Video Production with Generative Video in Descript

How to Scale Video Production with Generative Video

01
Draft or Import Your Script
Start with a script — write something new or bring in one you’ve already created. Generative AI will turn your text into initial visuals and narration, helping you skip time-consuming tasks like finding stock footage or hiring voice talent.
02
Generate Images and Narration
Once your script is ready, start the AI-powered creation flow. Descript will generate short sequences with text-to-speech narration, placeholder visuals, animations, and captions. You can also use AI to create images from prompts — a fast, flexible way to build your story without digging through stock libraries.
03
Polish and Publish
Once your generative video is complete, fine-tune any cut, swap visuals, or clean up narration. Add branding elements like logos or disclaimers to keep everything on-brand. Then export or publish your video — scaling production has never been this easy with generative video.

Why Generative Video Changes the Game

Rapid Creation
Skip the repetitive work. Once your script is ready, AI handles the rest — from speaker labels to transitions — so you can iterate faster and publish more videos, without burning time on busywork.
Built-In Polish
Generative video comes with the finishing touches baked in — text-to-speech narration, automatic captions, pre-applied animations, and more. That means you start from a nearly complete draft, not from scratch, leaving only the final tweaks to make it yours.
Easy Revisions
Update your script or visuals anytime — even after generation. Use AI to instantly refresh narration, swap visuals, or adjust scenes without starting over.

Elevate Your Workflow with AI

Use generative video to produce polished content that matches your brand — from quick ads to full-length tutorials.

Text-to-Speech Narration
No voice talent? No problem. Generate lifelike narration automatically with AI text-to-speech — your script, your tone, your story.
Automatic Captions
Add captions automatically with AI — no manual typing required. Improve accessibility, boost engagement, and keep every video professional and polished.
Pre-Applied Animations
Bring your videos to life with smooth, pre-applied animations — like Ken Burns-style motion and subtle transitions — so your content always feels dynamic and engaging.
Green screen & AI image swap
Remove or replace backgrounds—even add newly generated images—to customize your final look.

Don’t just take our word for it

With a 4.6-out-of-5-star rating and a bunch of distinctions on G2, Descript’s users have declared it an industry standard in the video and podcasting world.

2025

Best Software

Video Editing

AI Video Generators

Screen and Video Capture

Text to Speech

“With Descript I'll be able to at least double my content output since editing is taking one-quarter the time it used to.”

Donna B.

“With Descript we can create videos for our YouTube channel and our LinkedIn page much faster and with high quality.”

Balázs N.

“Descript has made cleaning up and creating my educational videos into professional presentations [possible] without needing extensive technical computer skills.”

Barbara C.

“Descript makes recording and editing audio and video a breeze. It's advanced features have streamlined my workflows, saving me a lot of time usually spent editing.”

Roderick F.

“The collaborative tools streamline teamwork, allowing my team and me to work efficiently together on projects. Overall, Descript enhances productivity and simplifies the editing process.”

Aldrich M.

“Transcription-based editing makes the process much faster…All in all, a must have editor for most audiences, especially in SaaS marketing.”

Nidhin M.

Surely there’s one for you

Free

per person / month

Start your journey with text-based editing

Get started

1 media hour / month

100 AI credits at signup

Export 720p, with watermarks

Limited use of Underlord, our agentic video co-editor and AI tools

Limited trial of AI Speech

Hobbyist

$16

per person / month

Elevate your projects, watermark-free

Get started

10 media hours / month

400 AI credits / month

Export 1080p, watermark-free

Access to Underlord, our AI video co-editor

AI tools including Studio Sound, Remove Filler Words, Create Clips, and more

AI Speech with custom voice clones and video regenerate

Questions? We have answers

Is generative video only about voiceover?
Not at all. While text-to-speech is a key part of it, generative video also includes AI-driven visuals, captions, animations, and transitions — everything you need to scale video production from one script to many.
How can I replace an image after it’s generated?
Just update your text prompt or choose a new image. You can swap or remove visuals anytime — the AI adjusts automatically, keeping your narration and script perfectly in sync.
How long does AI video generation take?
Usually just a few minutes, depending on your script length and visuals. A short promo clip can finish in under a minute, while a longer tutorial might take a bit more time — still far faster than manual editing.