Articles

A podcast script can be full text or a beat sheet. See which suits interview versus scripted shows, and how much structure prevents rambling episodes.

Creative marketing campaigns need an idea that survives across channels. See how to test a concept cheaply before budget, and what separates it from a poster.

B2B marketing is how one business markets to another through content and demos. Learn the fundamentals and make business video with Descript.

Jad Abumrad builds stories around a question, not information. See the five steps behind the Radiolab approach and how they transfer to other shows.

A video podcast publishes as both audio and video, doubling where it can be found. See what it costs to produce and why YouTube changed the calculation.