How to Create Generative Video Product Demos

How to Create AI-Driven Product Demos

01
Outline Your Product Demo with AI
Start by describing your product and its key features. Use Descript’s AI tools to generate a concise, engaging script that highlights your value proposition and keeps your message clear. Focus on the essentials — you can always refine details later as you build your demo.
02
Choose a Look and Voiceover Style
Once your script is ready, choose the visual style that fits your product — clean whiteboard, bold 3D, or something more playful. Then decide how you want your narration delivered: an AI voice, your own recording, or a mix of both. Descript makes it easy to experiment until everything feels on-brand.
03
Generate and Refine Your Video
Once your script and visuals are ready, let Descript’s AI Video Maker bring everything together. It’ll generate a first draft with your chosen narration, captions, and animations. Then, review the video — adjust pacing, smooth transitions, and fine-tune the voiceover until it feels natural and polished.

Scale your Product Demos with AI

No Advanced Video Skills Needed
Focus on your message — Descript’s AI takes care of the rest. It automatically handles transitions, visuals, and voiceovers, so you can create professional demos without editing experience. Perfect for marketers, teams of one, or anyone new to video creation.
Flexible Updates Anytime
Need to update pricing or showcase new features? Just edit your script, regenerate the clip, and your video updates automatically — no re-recording or re-uploading. Keep the same shareable link wherever it’s hosted.
Part of a Seamless Workflow
Create product demos alongside your marketing videos, tutorials, and training content — all within Descript. Everything lives in one flexible workspace, so your team can stay organized and your brand looks cohesive everywhere.

Why Generative Video for Product Demos?

Move beyond static screens and long explanations — with AI, your demos can inform, engage, and impress in minutes.

Instant Text-to-Speech Narration
Skip the mic. Let Descript’s AI narrate your script with realistic voices, or record your own for a personal touch. Mix and match as needed — whichever fits your demo’s tone.
AI-Generated Visuals
Choose from a variety of art styles or bring in your own images — Descript’s AI can instantly generate eye-catching visuals that match your message and keep viewers engaged.
In Sync with Your Script
When you edit text in Descript, your video updates automatically — no re-syncing audio, adjusting timing, or rebuilding animations. It’s fast, seamless, and exactly how modern editing should feel.
Effortless Collaboration
Invite teammates or stakeholders to review and comment directly in Descript. Feedback stays synced to your timeline, so you can make updates in context and keep everyone aligned from start to finish.

Don’t just take our word for it

With a 4.6-out-of-5-star rating and a bunch of distinctions on G2, Descript’s users have declared it an industry standard in the video and podcasting world.

2025

Best Software

Video Editing

AI Video Generators

Screen and Video Capture

Text to Speech

“With Descript I'll be able to at least double my content output since editing is taking one-quarter the time it used to.”

Donna B.

“With Descript we can create videos for our YouTube channel and our LinkedIn page much faster and with high quality.”

Balázs N.

“Descript has made cleaning up and creating my educational videos into professional presentations [possible] without needing extensive technical computer skills.”

Barbara C.

“Descript makes recording and editing audio and video a breeze. It's advanced features have streamlined my workflows, saving me a lot of time usually spent editing.”

Roderick F.

“The collaborative tools streamline teamwork, allowing my team and me to work efficiently together on projects. Overall, Descript enhances productivity and simplifies the editing process.”

Aldrich M.

“Transcription-based editing makes the process much faster…All in all, a must have editor for most audiences, especially in SaaS marketing.”

Nidhin M.

Surely there’s one for you

Free

per person / month

Start your journey with text-based editing

Get started

1 media hour / month

100 AI credits at signup

Export 720p, with watermarks

Limited use of Underlord, our agentic video co-editor and AI tools

Limited trial of AI Speech

Hobbyist

$16

per person / month

Elevate your projects, watermark-free

Get started

10 media hours / month

400 AI credits / month

Export 1080p, watermark-free

Access to Underlord, our AI video co-editor

AI tools including Studio Sound, Remove Filler Words, Create Clips, and more

AI Speech with custom voice clones and video regenerate

Questions? We have answers.

Why should I use generative video for product demos?
Generative video saves time, looks professional, and makes it easy to highlight product features fast. With Descript, you can update visuals, styles, or voiceovers anytime — without redoing the entire video.
How long does it take to generate a demo video?
Usually just a couple of minutes. Longer scripts or more complex visuals might take slightly more time, but it’s still far faster than traditional editing — so you can focus on refining your message, not waiting on render times.
Can I edit the AI video once it’s generated?
Absolutely. You can reorder scenes, adjust timing, swap visuals, or update narration anytime. With Descript, you have complete creative control — polish and perfect your video until it’s exactly how you want it.