Marketing Video Maker

With Descript as your marketing video maker, you no longer need to outsource all your video needs, or let great ideas sit in a backlog. Product demos, webinar clips, case study videos, branded YouTube content or podcasts—now you can script, record, and edit it yourself or with your team, saving hours with text-based editing. 

How to create a marketing video

Step 1

Set up your project

Drag and drop any existing video clips, images, audio, and branded assets you want to include in your marketing video into the project area. If you're starting from scratch, you can use Descript's built-in recording tools to capture you and your screen directly for an explainer video, or write out your script and storyboard for an ad in the text editor. Use Ask AI to help you craft your marketing message.

Step 2

Edit and enhance your marketing videos

Organize your media files in the project timeline to prepare for editing. Use Descript's editing tools to trim, split, and arrange your clips to tell your marketing story effectively. Add text overlays, transitions, and other visual effects to enhance the viewer's experience. Record your own narration or use the text-to-speech tool to generate professional-sounding voiceovers that match your brand's tone.

Step 3

Finalize & share your video

Once your marketing video is polished, it's time to add the finishing touches. Adjust the overall audio levels, do any color correction, and apply your branding. Preview your video to ensure everything flows smoothly. Finally, export your video in the desired format or directly publish it to supported platforms like YouTube and Wistia.

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Marketing Video Maker

Marketing Video Maker

With Descript as your marketing video maker, you no longer need to outsource all your video needs, or let great ideas sit in a backlog. Product demos, webinar clips, case study videos, branded YouTube content or podcasts—now you can script, record, and edit it yourself or with your team, saving hours with text-based editing. 

Get started →
How to create a marketing video
  • 3
    Create a new project
    Drag your file into the box above, or click Select file and import it from your computer or wherever it lives.
Step 1
Set up your project

Drag and drop any existing video clips, images, audio, and branded assets you want to include in your marketing video into the project area. If you're starting from scratch, you can use Descript's built-in recording tools to capture you and your screen directly for an explainer video, or write out your script and storyboard for an ad in the text editor. Use Ask AI to help you craft your marketing message.

Step 2
Edit and enhance your marketing videos

Organize your media files in the project timeline to prepare for editing. Use Descript's editing tools to trim, split, and arrange your clips to tell your marketing story effectively. Add text overlays, transitions, and other visual effects to enhance the viewer's experience. Record your own narration or use the text-to-speech tool to generate professional-sounding voiceovers that match your brand's tone.

Step 3
Finalize & share your video

Once your marketing video is polished, it's time to add the finishing touches. Adjust the overall audio levels, do any color correction, and apply your branding. Preview your video to ensure everything flows smoothly. Finally, export your video in the desired format or directly publish it to supported platforms like YouTube and Wistia.

The create-it-yourself video editor loved by marketing teams
From product demos to ads, for solo marketers and teams

Descript makes creating marketing videos a breeze for content and product marketers alike. With robust collaboration tools, your team can easily give feedback, review edits, and update videos in real-time. Say goodbye to endless email threads and confusing version controls. Whether it's product demos, social media clips, or customer testimonials, Descript helps you save time and streamline communication, so you can focus on crafting compelling video content that resonates with your audience.

Branded templates save time & ensure consistency

Scene templates streamline your video creation process, ensuring content always aligns with your brand, no matter who creates it. Perfect for social media clips, product demos, and promotional videos, these templates save you time by providing a pre-set structure that you can easily customize. Say goodbye to off-brand content and lengthy editing processes, so you can spend more time focusing on your marketing strategy.

Create once, promote everywhere, update any time

In one workflow, you can create your videos along with clips and variations adapted for any channel, whether it's Instagram, YouTube, or Facebook. Compositions make it easy to switch from portrait to landscape formats so you can update and repurpose the same content across different platforms while preserving the original. Save time and increase your content's reach by maximizing the value of each video you produce.

Questions? We have answers
How do you make a promo video?

To create a promo video with Descript, start by planning your content, focusing on key messages you want to convey. Use Descript to record and edit your video, taking advantage of screen recording, text-based, the stock media library, and automatic transcription. Enhance your video with engaging visuals, text overlays, and animated elements. Finally, refine your video by cutting unnecessary parts and using Descript’s AI features to improve audio quality or add subtitles.

What types of marketing videos can I make?

You can create a wide range of marketing videos to enhance your brand's visibility and engagement. Whether you're looking to produce captivating product demos, informative how-to guides, compelling customer testimonials, scroll-stopping social media content, engaging event highlights, or promotional ads, Descript's intuitive editing tools and features make it easy to bring your vision to life.

What's the best promo video maker?

The best video promo maker is Descript (we're definitely biased though). That's because all great marketing videos start with a script and Descript offers a comprehensive suite of tools that make it easy to create, edit, and produce high-quality video promos with a script-like editor. With features like screen recording, automatic captions, and an AI writing assistant Descript streamlines the entire video creation process. Whether you're a beginner or a seasoned pro, Descript provides all the necessary tools to craft engaging and professional-looking video promos efficiently. Plus, its collaborative features allow teams to work together seamlessly, making it a top choice for both freelance marketers and businesses.

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Descript is the only tool you need to write, record, transcribe, edit, collaborate, and share your videos and podcasts.
What is the point of this tool?
Descript is the only tool you need to write, record, transcribe, edit, collaborate, and share your videos and podcasts.
More than a marketing video maker
Descript is an AI-powered audio and video editing tool that lets you edit podcasts and videos like a doc.
  • Clips
    Easily repurpose your content into engaging video clips perfect for sharing across all social media platforms.
  • AI voices
    Use AI voices to fix audio errors or create engaging video voiceovers that captivate your audience.
  • Captions & subtitles
    Enhance your videos with customizable captions and subtitles that boost engagement and accessibility for all viewers.
  • Collaboration
    Collaborate in real-time, share project links for feedback, and manage team permissions to enhance your video editing process.