Articles

TikTok stats worth acting on: watch time, audience age, and category performance. See the numbers that change strategy and the ones that are just noise.

YouTube stats on growth, views, engagement, and revenue. See where the data contradicts common creator advice and which numbers should change strategy.

Podcast guest sharing improves when you remove friction, not when you ask harder. See seven approaches and an honest look at whether sharing moves numbers.

Making money on YouTube comes from ads, sponsorships, memberships, and products. Learn the paths and repurpose videos into clips with Descript.

SquadCast is now part of Descript. See what changes for remote podcast recording, local 4K capture, and moving from a session straight into the edit.