Lauren Passell

Lauren Passell is the founder of Tink Media, a podcast growth and discovery company, and the editor of Podcast the Newsletter.


Why you need a podcast media kit — and how to make one
A well-crafted media kit can be a game-changer in showcasing your podcast’s value. Here’s what you need to know.
The 12 best podcasts of far
To help you find your new favorite podcast, we compiled a list of what we think are the best shows this year. We’re sure you’ll find something worth listening to here.
7 strategies for getting your podcast guests to share the episode (and does it matter?)
So you have the perfect guest with a large following. How do you make the most of their audience? Here are 7 rules for getting them to promote your episode.
Unleash the power of your back catalog: How to harness podcasting's hidden gems
Podcasters who have been at it for a while are sitting on a hidden gem when it comes to growth potential: their own content.
How to be a guest on a podcast: 5 tips for being a memorable podcast guest
Here's how to pitch yourself to be a guest on a podcast — and how to be the best podcast guest their audience has ever seen.

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