Lauren Passell

Promo swaps are one of the easiest, most seamless, time-friendly, and effective ways to promote your podcast. Here's everything you need to know to make them happen.

The secret to slow, constant growth is partnerships: working with other podcasts. Finding the right podcast partner should be the very first step in your podcast marketing strategy.

If you've been plugging away and haven't seen much of a bump in downloads, try a miniseries. Here's how to do it.

A brand new show doesn’t have any listeners yet, so traditional promotional approaches won't work. But that's ok — in fact, a new show has a leg up on the competition just by being new, and there are ways to lean into that newness.