Produce high-performing video ads with Descript serving as your Advertising Video Maker. Rely on AI for flawless scriptwriting, record yourself or your screen, tap into your branded assets or royalty-free stock media, and deliver ad variations suited to different channels—all from one location.
Get started
These companies use Descript. Not bad!
01
Create a new video project
Begin your video ad by opening a new project in Descript. Record fresh footage or your screen, compose a script, or simply drag in the media files you want. After the recording or upload, Descript will automatically provide a transcript.
02
Edit your video
By editing the transcript, you refine your video: press backspace to remove content, or highlight text for sound effects, stock media, captions, and more. Insert a '/' to mark where scenes begin or end for smooth transitions. Use the timeline and canvas to arrange elements and make detailed audio or video edits on individual layers.
03
Export your video ad
Duplicate your video into a new composition to craft multiple ad variations while keeping the original intact. This approach is great for landscape and portrait formats, distinct audience messaging, or A/B testing. Once you're satisfied, select Publish to export your video in the format you need.
For all your writing, recording, editing, reviewing, repurposing, and publishing tasks, you can rely on a single, straightforward platform. Its easy text-based editor allows smooth editing of marketing videos and easy adaptation for different formats, so you can focus on creating top-quality video ad campaigns.
Use AI to draft or refine your video ad scripts, aligning them with your brand voice and campaign needs. Provide feedback to fine-tune your text or paste a simple draft to transform it. Move from script to storyboard to a finished video ad in a streamlined process.
Enliven your marketing videos with animated captions, realistic AI voiceovers fueled by text-to-speech, Green Screen background removal for talking head video ads, and other handy options. Everything can be done in a few clicks.
Descript is an AI-driven audio and video editing tool that lets you handle podcasts and videos like editing text, doubling as an Advertising Video Maker to streamline your workflow.
Video editing
Designed for both new and experienced editors, Descript simplifies editing as if you were working in a text document.
Captions & subtitles
Instantly get transcripts for video and audio without extra steps, and generate subtitles or captions with ease.
Templates
Pick from an extensive set of customizable templates so you can finalize your video quickly.
Clips
Generate multiple ad variants for various formats and campaigns directly in the editor.
Free
per person / month
Start your journey with text-based editing
1 media hour / month
100 AI credits / month
Export 720p, watermark-free
Limited use of Underlord, our agentic video co-editor and AI tools
Limited trial of AI Speech
Hobbyist
per person / month
1 person included
Elevate your projects, watermark-free
10 media hours / month
400 AI credits / month
Export 1080p, watermark-free
Access to Underlord, our AI video co-editor
AI tools including Studio Sound, Remove Filler Words, Create Clips, and more
AI Speech with custom voice clones and video regenerate
Most Popular
Creator
per person / month
Scale to a team of 3 (billed separately)
Unlock advanced AI-powered creativity
30 media hours / month
+5 bonus hours
800 AI credits / month
+500 bonus credits
Export 4k, watermark-free
Full access to Underlord, our AI video co-editor and 20+ more AI tools
Generate video with the latest AI models
Unlimited access to royalty-free stock media library
Access to top ups for more media hours and AI credits
How do I make a short Instagram video ad?
Creating a short Instagram ad video using Descript is straightforward. Upload your files and let automatic transcription do its work. Then, activate subtitles in your preferred style, and consider adding b-roll footage from the large library of stock videos, images, and GIFs. When editing is finished, export your video and post it to Instagram.
Can I use AI to create video ads for me?
AI can handle much of the workload. Descript’s AI will draft your copy or script, which you can then shape to your liking. Afterward, text-to-speech can deliver your script with the voice and tone you prefer.
How do I record a video ad?
Descript offers several methods for recording a video ad. Capture your screen to share on-screen content, or use the remote recording feature for videos, interviews, or podcasts online. You can also record ads using your webcam and microphone.
How do I make my own video ads?
Producing video ads doesn’t have to be stressful. Descript gives you everything required to shape successful promo videos, no intensive software expertise needed.
What's the best free video ad maker online?
Many free makers exist, but if you want effective video ads without spending hours on complex editing tools, Descript is a strong pick. Its powerful AI features handle transcription, create custom images, and even narrate your script with AI voiceovers.
