Advertising Video Maker

Create high-converting video ads with Descript as your advertising video maker. Use AI to help you write the perfect video ad script, record yourself or your screen, tap into a library of your own branded assets or royalty-free stock media, and create ad variations for different placements and channels—all in one place.

How to create your own video ads in minutes

Step 1

Create a new video project

To create your video ad, start by opening a new project in Descript. You can start recording a new video or your screen, write a script, or drag and drop the media files you want to work with. Once your video is uploaded or recorded, Descript automatically transcribes it.

Step 2

Edit your video

Edit the transcript to edit your video, hitting backspace to trim and cut, or highlighting text to add sound effects, stock media, captions, and more. You can add a ‘/’ to indicate the start and end of a scene for perfectly-timed transitions. There’s also the timeline and canvas for rearranging elements and making more precise audio or video edits to specific layers.

Step 3

Export your video ad

You can duplicate your video into a new composition to easily create ad variations while preserving the original. Compositions are perfect for when you need landscape and portrait versions for different ad placements, tailored messaging for multiple audience segments, or variations to A/B test. When you’re happy with your ad, click Publish to export your video in your desired format.

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Advertising Video Maker

Advertising Video Maker

Create high-converting video ads with Descript as your advertising video maker. Use AI to help you write the perfect video ad script, record yourself or your screen, tap into a library of your own branded assets or royalty-free stock media, and create ad variations for different placements and channels—all in one place.

Get started →
How to create your own video ads in minutes
  • 3
    Create a new project
    Drag your file into the box above, or click Select file and import it from your computer or wherever it lives.
Step 1
Create a new video project

To create your video ad, start by opening a new project in Descript. You can start recording a new video or your screen, write a script, or drag and drop the media files you want to work with. Once your video is uploaded or recorded, Descript automatically transcribes it.

Step 2
Edit your video

Edit the transcript to edit your video, hitting backspace to trim and cut, or highlighting text to add sound effects, stock media, captions, and more. You can add a ‘/’ to indicate the start and end of a scene for perfectly-timed transitions. There’s also the timeline and canvas for rearranging elements and making more precise audio or video edits to specific layers.

Step 3
Export your video ad

You can duplicate your video into a new composition to easily create ad variations while preserving the original. Compositions are perfect for when you need landscape and portrait versions for different ad placements, tailored messaging for multiple audience segments, or variations to A/B test. When you’re happy with your ad, click Publish to export your video in your desired format.

Everything you need to make video ads that sell
Quickly create video ads for multiple channels and placements

Do your writing, recording, editing, reviewing, repurposing, and publishing all from a single simple-to-use platform. An intuitive text-based editor makes editing marketing videos and adapting them for different formats as simple as editing a doc, letting you focus on creating the best video ad campaigns possible.

Craft video ad scripts with help from an AI copywriter

Ask AI to help you write and revise your video ad scripts to match your brand voice and campaign requirements. Give feedback to adjust the output or paste in a rough script to rework. Now you can go from script to storyboard to video ad in one smooth workflow.

Scroll-stopping video ads with animated captions and AI voiceovers

Make your marketing videos more engaging with features like animated captions, life-like AI voiceovers powered by text-to-speech, Green Screen background removal to create talking head video ads, and more. All in just a couple of clicks.

Questions? We have answers
How do I make a short Instagram video ad?

Making a short Instagram ad video with Descript is simple. Upload your video files and wait till they're transcribed automatically. Once complete, you can toggle on subtitles in whatever font you want. You can also add b-roll footage from the extensive media library of stock videos, images, and GIFs. When you’re done editing, you can download your video and upload it to Instagram.

Can I use AI to create video ads for me?

AI can definitely do a lot of the work for you. You can use Descript’s AI to write your copy or script and then adjust as you see fit. Once you’re satisfied, you can use text-to-speech to “read” your script in the voice and tone you want.

How do I record a video ad?

There are many ways to record a video ad with Descript. You can screen-record your computer to share what’s on your screen. Another available recording option is Descript’s remote recording feature, which allows you to record videos/interviews/podcasts over the Internet. You can also record video ads using your webcam and microphone.

How do I make my own video ads?

Creating your own video ads doesn’t have to be a nail-biting experience. With Descript, you get all the tools you need to create high-converting promo videos, without needing years of experience learning the software.

What's the best free video ad maker online?

There are a lot of good free video ad makers online. However, if you want to create high-converting video ads without spending hours experimenting with complicated editing software, Descript is the best option for you. With its stellar AI capabilities, Descript automatically transcribes your videos, generates custom images, and can even narrate your script with AI voice overs.

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Descript is the only tool you need to write, record, transcribe, edit, collaborate, and share your videos and podcasts.
What is the point of this tool?
Descript is the only tool you need to write, record, transcribe, edit, collaborate, and share your videos and podcasts.
More than a video ad maker
Descript is an AI-powered audio and video editing tool that lets you edit podcasts and videos like a doc.
  • Video editing
    Designed for both beginner and expert editors, Descript makes editing as simple as editing a doc.
  • Captions & subtitles
    Instantly transcribe video and audio. No extra work needed to generate transcripts, subtitles, or captions.
  • Templates
    Choose from a wide range of customizable templates and get your video done in mere minutes.
  • Clips
    Bulk create ad variations for different formats and campaigns without leaving the editor.