Produce high-performing video ads with Descript serving as your Advertising Video Maker. Rely on AI for flawless scriptwriting, record yourself or your screen, tap into your branded assets or royalty-free stock media, and deliver ad variations suited to different channels—all from one location.
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These companies use Descript. Not bad!
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Begin your video ad by opening a new project in Descript. Record fresh footage or your screen, compose a script, or simply drag in the media files you want. After the recording or upload, Descript will automatically provide a transcript.
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By editing the transcript, you refine your video: press backspace to remove content, or highlight text for sound effects, stock media, captions, and more. Insert a '/' to mark where scenes begin or end for smooth transitions. Use the timeline and canvas to arrange elements and make detailed audio or video edits on individual layers.
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Duplicate your video into a new composition to craft multiple ad variations while keeping the original intact. This approach is great for landscape and portrait formats, distinct audience messaging, or A/B testing. Once you're satisfied, select Publish to export your video in the format you need.
For all your writing, recording, editing, reviewing, repurposing, and publishing tasks, you can rely on a single, straightforward platform. Its easy text-based editor allows smooth editing of marketing videos and easy adaptation for different formats, so you can focus on creating top-quality video ad campaigns.
Use AI to draft or refine your video ad scripts, aligning them with your brand voice and campaign needs. Provide feedback to fine-tune your text or paste a simple draft to transform it. Move from script to storyboard to a finished video ad in a streamlined process.
Enliven your marketing videos with animated captions, realistic AI voiceovers fueled by text-to-speech, Green Screen background removal for talking head video ads, and other handy options. Everything can be done in a few clicks.
Descript is an AI-driven audio and video editing tool that lets you handle podcasts and videos like editing text, doubling as an Advertising Video Maker to streamline your workflow.
Designed for both new and experienced editors, Descript simplifies editing as if you were working in a text document.
Instantly get transcripts for video and audio without extra steps, and generate subtitles or captions with ease.
Pick from an extensive set of customizable templates so you can finalize your video quickly.
Generate multiple ad variants for various formats and campaigns directly in the editor.
With a 4.6-out-of-5-star rating and a bunch of distinctions on G2, Descript’s users have declared it an industry standard in the video and podcasting world.
2025
“With Descript I'll be able to at least double my content output since editing is taking one-quarter the time it used to.”
Donna B.
“With Descript we can create videos for our YouTube channel and our LinkedIn page much faster and with high quality.”
Balázs N.
“Descript has made cleaning up and creating my educational videos into professional presentations [possible] without needing extensive technical computer skills.”
Barbara C.
“Descript makes recording and editing audio and video a breeze. It's advanced features have streamlined my workflows, saving me a lot of time usually spent editing.”
Roderick F.
“The collaborative tools streamline teamwork, allowing my team and me to work efficiently together on projects. Overall, Descript enhances productivity and simplifies the editing process.”
Aldrich M.
“Transcription-based editing makes the process much faster…All in all, a must have editor for most audiences, especially in SaaS marketing.”
Nidhin M.
Surely there’s one for you
$0
$0
per person / month
Start your journey with text-based editing
1 media hour / month
100 AI credits / month
Export 720p, watermark-free
Limited use of Underlord, our agentic video co-editor and AI tools
Limited trial of AI Speech
$24
$16
per person / month
1 person included
Elevate your projects, watermark-free
10 media hours / month
400 AI credits / month
Export 1080p, watermark-free
Access to Underlord, our AI video co-editor
AI tools including Studio Sound, Remove Filler Words, Create Clips, and more
AI Speech with custom voice clones and video regenerate
Most Popular
$35
$24
per person / month
Scale to a team of 3 (billed separately)
Unlock advanced AI-powered creativity
30 media hours / month
+5 bonus hours
800 AI credits / month
+500 bonus credits
Export 4k, watermark-free
Full access to Underlord, our AI video co-editor and 20+ more AI tools
Generate video with the latest AI models
Unlimited access to royalty-free stock media library
Access to top ups for more media hours and AI credits
Creating a short Instagram ad video using Descript is straightforward. Upload your files and let automatic transcription do its work. Then, activate subtitles in your preferred style, and consider adding b-roll footage from the large library of stock videos, images, and GIFs. When editing is finished, export your video and post it to Instagram.
AI can handle much of the workload. Descript’s AI will draft your copy or script, which you can then shape to your liking. Afterward, text-to-speech can deliver your script with the voice and tone you prefer.
Descript offers several methods for recording a video ad. Capture your screen to share on-screen content, or use the remote recording feature for videos, interviews, or podcasts online. You can also record ads using your webcam and microphone.
Producing video ads doesn’t have to be stressful. Descript gives you everything required to shape successful promo videos, no intensive software expertise needed.
Many free makers exist, but if you want effective video ads without spending hours on complex editing tools, Descript is a strong pick. Its powerful AI features handle transcription, create custom images, and even narrate your script with AI voiceovers.
