Generative AI video is here, and honestly? It's still kind of weird. Sometimes it works great. Sometimes you get a thumbnail that looks like a fever dream. 

That’s okay. At work, AI video isn’t here to "revolutionize creativity” or replace anyone’s job. It’s here to make the boring stuff faster, the tedious stuff bearable, and the impossible stuff possible. 

At least, that’s how we see it.

It’s not about creativity, it’s about getting stuff done

Most video work isn’t about chasing inspiration; it’s about getting through a list.

A product update. A training module. A quick client explainer. An internal announcement that no one really wants to record again.

That’s where generative video comes in.

Instead of hunting down the perfect stock footage, wrestling with finicky text animation tools, and trying to add movement to a cutaway when all you have is a photo, you can just generate what you need right inside Descript. 

You can see what works, fix what doesn’t, and move on.

What it actually does well

Generative video isn’t perfect, and it doesn’t have to be. It’s for the work that happens between ideas:

• Bespoke B-roll that matches your tone and context without digging through stock libraries.
• Animated title cards and data visuals that make slides and talking heads feel intentional.
• Scene cutaways and visual metaphors that keep training videos from feeling like lectures.
• Stylized background loops that add motion when your footage doesn’t.
• Even fully generated social shorts when you just need something watchable today.

This isn’t about outsourcing creativity. It’s about removing friction, so your ideas can actually reach the screen.

AI video isn’t perfect

Yes, sometimes the lighting’s off, the gestures are odd, or someone’s hand does something unsettling. But let’s be real, you were going to need to fix stuff anyway. This just gives you a better starting point.

And with the right prompting, it has the potential to do what stock video and built-in animations could never—it can match your vision. It can look like your brand, not the same stuff everyone else is using. It can do what, up until now, was only in your head.

The bottom line

Generative video won’t make your job effortless. It’ll just make it less annoying. You still have to show up, think, edit, and decide what’s good.

It won’t make your work inspired. But it might make it suck less.

And honestly, that’s a pretty big deal.

Explore Descript Enterprise and start creating.