Lauren Passell

Lauren Passell is the founder of Tink Media, a podcast growth and discovery company, and the editor of Podcast the Newsletter.

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Arielle Nissenblatt

Social Media & Community Expert

Lauren Passell

Lauren Passell is the founder of Tink Media, a podcast growth and discovery company, and the editor of Podcast the Newsletter.
The dos and don'ts of podcast trailers
A podcast trailer serves as the first glimpse into the world you're creating and entices potential listeners to hit that subscribe button and return every time.
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If you have an interview podcast and you’re looking to grow your audience, congratulations: you already have built-in growth potential. Here's how to take advantage of that potential.
Every podcast needs a newsletter — here's how to make it a good one
A newsletter will bring benefits you just can’t get on any other platform, and there are simple ways to produce a newsletter that will create a good return on your investment. 
How to buy ads for your podcast (if you have the money)
There are tons of ways to market your podcast for free, but money is a great way to kick things into gear. There are right and wrong ways to spend anywhere from $50 to $50,000. Here are some of those ways.
Supercharge your podcast marketing with strategic feed swaps
If you do it right, a feed swap will feel like a gift to your listeners. Your audience will appreciate the gift you’ve given them, and they’ll probably follow the new show.
Grow your podcast with promo swaps — here's how
Promo swaps are one of the easiest, most seamless, time-friendly, and effective ways to promote your podcast. Here's everything you need to know to make them happen.
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