Podcasting

A brand new show doesn’t have any listeners yet, so traditional promotional approaches won't work. But that's ok — in fact, a new show has a leg up on the competition just by being new, and there are ways to lean into that newness.

While it’s important for every show to have a clear, consistent brand, it’s tougher to be clear and consistent as a normal, imperfect, real-life person. We asked two podcasters to share their best tips for navigating the relationship between a public brand and a private life.

Everyone who’s ever committed to a creative project has had the thought at some point: Am I sure this is worth it? We asked two successful podcasters how to step away gracefully.

It pays to be deliberate about media consumption — and to tailor your media diet. We talked to a couple of accomplished podcasters about how they manage it; their insights are just as relevant for video creators and anybody who’s serious about creating good content.

If you’re creating a podcast, you’re managing a project. And that means project management software can help you.

It's not just logos and fonts -- these branding element flow from having a thorough, thoughtful understanding of what your podcast is trying to do and what you want to offer listeners.