Podcasting

Choosing the topic for your podcast might be the most important creative decision you make. Here's what to think about while you're deciding.

Explore 11 top podcast hosting platforms that streamline distribution, monetization, and analytics across top platforms. Launch and grow your show with ease.

Learn how to start a podcast for beginners — step by step, from gear to monetization. Discover what you need, and launch your show for free in 2025.

This post was written by James Shield, senior producer for Stories of Our Times, a daily news podcast from The Times and The Sunday Times of London. It was originally published on his blog and is republished here with permission.

The most important step towards building a successful podcast with an engaged audience is creating interesting, compelling content. But somewhere along the way, every podcaster will come to the same inevitable realization: If I’m going to take this seriously, I need a better microphone.

Transforming a podcast from an idea into an engaging, listenable final product involves many steps in between. What are those steps? To find out, we spoke with Avi Glijansky, a veteran storyteller and one of the co-founders of podcast studio Frequency Machine. Inspired by their backgrounds in filmmaking, Glijansky and his co-producers Stacey Book and Dominique Ferrari developed a collaborative editing workflow that allows them to go from idea, to interview, to finished podcast almost entirely in Descript.