April 29, 2025

How much does TikTok pay creators in 2025? (guide)

See how much TikTok pays creators in 2025, from $0.02–$0.04 per 1,000 views to new $0.40+ rates, how many views you need to get paid and how to make money.
April 29, 2025

How much does TikTok pay creators in 2025? (guide)

See how much TikTok pays creators in 2025, from $0.02–$0.04 per 1,000 views to new $0.40+ rates, how many views you need to get paid and how to make money.
April 29, 2025
Lizzie Davey
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Creating content on TikTok involves real work—filming, editing, and cultivating an audience—so naturally, creators want to get paid for it. When headlines blare about Charli D'amelio earning millions from her TikTok fame, it's easy to dream that your clever videos might be your ticket to wealth too.

Truth is, those million-dollar paydays are rare exceptions. But that doesn't mean you can't earn meaningful money on TikTok—whether you're treating it as a creative outlet, a side hustle, or potentially your next career move.

If your follower count is growing and you're wondering how to turn those likes into actual income, you're in the right place. We'll break down TikTok's various payment structures, official monetization programs, and alternative revenue streams that don't rely on the platform's direct payouts.

How much does TikTok pay creators?

The answer to "How much does TikTok pay creators?" is "How long is a piece of string?". Multiple factors dictate how much a creator can earn, including follower count, engagement levels, and the monetization features they're using. Obviously, the more followers you have, the more you can get paid.

How much does TikTok pay per view?

Top creators have revealed that TikTok pays between $0.02 and $0.04 per 1,000 views through the Creator Fund program. If you do the math, that's $20 to $40 for a million views. However, the newer Creator Rewards Program typically pays higher rates of $0.40 to $1.00 per 1,000 views.

While those numbers might seem small, most creators will top up this revenue with additional income streams, such as ad revenue, sponsorships, affiliate posts, and selling their own products.

For example, creator Alex Ojeda charges $20,000 for brands to share a sponsored video with his 8.4 million followers. To hit millions of views and earn money via TikTok itself, creators need to consistently create viral TikTok videos, which takes time, effort, and a lot of experimenting.

How much does the TikTok Creator Fund pay?

TikTok's Creator Fund launched in 2021 as a way for the platform to compensate creators. TikTok put aside $300 million for the program and assigns eligible creators $0.02–$0.04 for every 1,000 views. This program has since evolved into the Creator Rewards Program, which offers improved payment rates.

How to join TikTok's Creator Fund

To join the Creator Fund or Creator Rewards Program, you have to meet this eligibility criteria:

  • You must be based in the UK, US, Germany, France, Italy, or Spain
  • You must be at least 18 years old
  • You must have at least 10,000 TikTok followers
  • You must have earned at least 100,000 views over the past 30 days
  • You must be compliant with TikTok's terms of service and Community Guidelines
  • You must use a TikTok Pro or Creator account

TikTok predicts there are tens of thousands of creators across Europe and the US who fit the bill and claims that over half have already signed up to the program.

The platform wants to “show our appreciation to our brilliant creator community by rewarding them for their incredible TikTok videos and creativity. We want all creators to have the opportunity to earn money doing what they love and turn their passion into a livelihood.”

TikTok applies a number of factors to determine the funds each creator can earn, including "the number of views and the authenticity of those views, the level of engagement on the content," and audience location. It says there's no limit to how much creators can earn via these programs. So, if you're willing to put in the time and effort, you can reap big rewards.

TikTok's Creativity Program: How much can creators earn?

TikTok launched its Creativity Program Beta earlier in response to the outcry at the Creator Fund's low payouts. Creators were rightfully upset at getting a couple of dollars in compensation for content that was essentially keeping TikTok in business. This program has now been replaced by the Creator Rewards Program.

The Creator Rewards Program aims to help creators generate higher revenue potential and offers significantly better compensation than the original Creator Fund. While the Creativity Program Beta promised up to 20 times the Creator Fund rates, the new Creator Rewards Program typically pays between $0.40 and $1.00 or more per 1,000 views, according to creator reports.

If we run the numbers on the Creator Rewards Program, that means creators can earn anywhere between $400 and $1,000 for every million views. It's a substantial improvement over the Creator Fund's $20-$40 per million views, making TikTok monetization much more viable for creators.

The same Creator Fund criteria apply for joining the Creator Rewards Program, but there are a few additional requirements around the types of videos that qualify:

“Eligible videos must be high-quality, original content longer than one minute.” Videos must also reach at least 1,000 views, not be a Duet or Stitch video, not be a Photo Mode video, and can't be an ad, paid promo, or sponsored content.

Screenshot of TikToks Creativity Program Beta signup

To see if you're eligible or register for the Creativity Program Beta, go to your Profile > Menu > Creativity Beta Program.

How geographic location affects your TikTok earnings

Where you live can significantly impact your potential earnings on TikTok due to differences in ad demand and consumer spending across regions. Creators in countries with higher advertising budgets, such as the United States, often see higher monetization rates than those located in regions with lower ad spend. According to TikTok, factors like audience demographics and location-based ad value contribute directly to the final payout for each piece of content. In some geographic areas, brand collaborations also tend to pay more for sponsorships, thanks to a more established network of advertisers. Utilizing local trends and culture can boost engagement, but keep in mind that TikTok’s official programs may not be available in certain regions as noted in this announcement.

4 additional ways to monetize your content on TikTok

While the Creator Fund and Creator Rewards Program both offer a way for creators to get paid directly by TikTok for their efforts, you'll probably need to monetize your account in other ways if you want to earn a decent income. The amount you earn will vary based on factors like video engagement, content quality, audience demographics, and geographic location.

Here are some effective strategies for how to make money on TikTok.

How to earn money going live on TikTok

Livestreams are hot property on TikTok. Not only do they help you connect with your followers, but you can also earn a tidy sum from showing up on TikTok Live. Viewers can gift you Diamonds during your livestream, which can be traded into coins and then real money. For creators with engaged audiences, this can be one of the most lucrative monetization methods on the platform.

Screenshot of TikTok’s LIVE Center

According to TikTok, you can get $1 for every 100 Diamonds you exchange. To qualify for virtual gifts, you need:

  • At least 1,000 followers
  • Videos that pass safety moderation
  • An account that's been active for at least 30 days
  • To be at least 18 years old
  • An account with no political ties
Screenshot of TikTok’s Video Gifts requirements

To see if you qualify or to register for Live Gifts, go to your Profile > Menu > Creator Center > Video Gifts and toggle “On.”

How to sell merchandise on TikTok

You can also turn your ideas, thoughts, and videos into sellable merch. Direct viewers to an online store where they can buy t-shirts, mugs, hats, cards, or any number of other products that will interest them. Even with a modest following of 10,000-50,000 fans, merch sales can generate more income than view-based payments.

If you want to keep everything together in one place, you can use TikTok Shop, which lets you share links and sell products directly through the platform.

Plenty of big-name creators create and sell merch to bump up their TikTok revenue. For example, dog influencer Tika the Iggy has a link to merch lines in its Linktree.

Example of a creator’s LinkTree profile via TikTok

The amount you can earn selling merch on TikTok depends on the size of your audience, the products you're selling, and your marketing strategy. However, selling a couple of t-shirts at $10 a piece will net you more than trying to rack up thousands of video views via the Creator Fund. Many successful TikTok creators earn $1,000-$10,000 monthly through merchandise sales alone.

Create UGC for brands

Brands will often partner with TikTok influencers who have an audience they want to reach. Stepping in and creating user-generated content (UGC) for brands that align with your industry, values, or interests can be a great way to earn extra revenue. Surveys even show that some 92% of creators earn most of their revenue through brand deals. For creators asking "how many views to get paid on TikTok," brand deals often provide faster monetization than view-based programs.

TikTok's Creator Marketplace actually matches brands with influencers and creates a central place to collaborate.

Nutritionist Emily English often partners with healthy food brands like Itsu to promote their products to her many followers.

The amount you can earn via brand partnerships will depend on your follower count, industry, and engagement levels. You can make anything from $50 a video up to hundreds of thousands (if you're Kim K), with the average rate sitting at $212 per post. For context, a creator with 100,000 followers might earn $500-$2,000 per sponsored post, while those with 1 million followers can command $5,000-$15,000.

Become an affiliate marketer

Promoting products is a common way for TikTok creators to earn some extra cash. It works like this:

  • You connect with a brand that has a product that interests your audience (either via Creator Marketplace or external methods)
  • The brand provides you with a unique affiliate code or link
  • You promote the product to your audience with the affiliate code or link
  • Every time a follower buys using your unique code or link, you get a slice of commission

Affiliate commissions vary from brand to brand and can be anywhere between 5% and 25% of a product price. Obviously, the more products you sell, the more money you make, but it's worth negotiating a higher commission rate with the brands you work with to generate more money. For example, with 1 million views, you might earn $400-$1,000 from TikTok directly, but thousands more through affiliate sales.

Image of Jessica Woo’s affiliate marketing products sold via TikTok‍

Food TikToker Jessica Woo regularly promotes products in her bento box videos. She then links to her Amazon affiliate store in her bio, where followers can purchase their own products (and Jessica gets a cut of the sale).

It's worth mentioning that Descript has an affiliate program too.

Real-world case studies of TikTok success

Many TikTok creators broaden their reach and boost earnings by sharing content across multiple platforms, demonstrating that cross-posting often pays off. For example, Meta’s Breakthrough Bonus rewards creators who repost their TikTok videos on Instagram and Facebook Reels, offering up to $5,000 within a 90-day period according to this report. These additional revenue streams complement standard TikTok monetization and help creators hedge against platform-specific changes. Some effect creators have even earned up to $50,000 a month designing filters or augmented reality features as highlighted here. By exploring opportunities outside TikTok’s direct programs, creators can strengthen their business model and expand their overall earnings potential.

Tips & tricks to get paid on TikTok

Ready to start earning some money from your videos? Here are some ways to improve your chances of earning a decent chunk of change from the platform.

Focus on generating engaging content

Content is at the core of making money on TikTok. You won't get views or sales if your videos fall flat or are dull and boring. You should always focus on generating engaging content that resonates with your audience (especially if you're just starting your account).

Try experimenting with short videos that: • Solve a problem your audience has • Teach something valuable in under 60 seconds • Share a unique perspective or insight • Tap into current TikTok trends but with your own twist • Show behind-the-scenes of your creative process • Answer common questions in your niche (like "how much does TikTok pay per view")

  • Answer common questions your audience has
  • Are funny, humorous, or entertaining
  • Jump on a trend in a unique way
  • Offer value to your viewers

The more unique and engaging your content, the easier it will be to grow an audience and monetize your account.

Read more: How to go viral on TikTok: What works and what doesn't

How to use TikTok Creator Marketplace

TikTok's Creator Marketplace is a great place to connect with brands who will pay you to promote their products.

You can share your core metrics such as average view count, follower count, engagement rates, and average share rate, as well as your audience demographics and niche so that brands can determine whether you're a good fit. Once your profile is set up, you can start partnering with relevant brands and earning money.

Always be authentic

TikTok users can sniff out an inauthentic account a mile off—especially if every video you post is a thinly veiled attempt at making money. As well as generating high-quality, engaging TikTok content, make sure you partner with brands you truly believe in and take the time to vet any sponsorship deals that come your way.

Show up consistently

The competition is huge on TikTok (there are around 1.1 million creators on the platform), so it takes consistency to build an audience who trusts and engages with you. Figure out what time to post to get the best results, find the best hashtags to use, experiment with different types of content, and create a posting schedule that's easy to stick to. Many creators find that posting 1-3 times daily helps reach the view thresholds needed to qualify for monetization programs.

Edit your TikTok videos easily with Descript

The quality of your videos is a key factor for making money on TikTok. While you don't need production-level quality or expensive filmmaking equipment, your videos should still be engaging and clear.

If you want to save a ton of time while bringing your creative visions to life, use Descript, the best TikTok video editor for enhancing and editing your videos. Use proven video templates, add animated text and transitions, and generate AI-powered captions to turn your videos into experiences rather than just "another thing to watch." Descript's social clips feature even helps you quickly create viral-worthy content from longer videos.

Thousands of TikTok users already rely on Descript to edit TikTok videos. If you're ready to join them, take a tour of Descript today.

FAQs

How many views do I need to get paid on TikTok?

To join the Creator Rewards Program, you need at least 100,000 views in the last 30 days according to TikTok. This threshold qualifies you for potential payouts based on engagement and watchtime. Many creators also earn money from brand deals, affiliate marketing, and other revenue streams. While there's no universal formula for how many views guarantee income, meeting eligibility criteria significantly increases your chances.

What are the essential criteria for TikTok's Creator Rewards Program?

TikTok requires creators to be at least 18 years old, have 10,000 or more followers, and accumulate 100,000 views in the last 30 days. You also need to meet the platform's Community Guidelines and be in good standing as stated here. Additionally, your account must be located in an eligible region where the program is available. Meeting these conditions opens the door for higher earnings and ad-based rewards.

Why do some TikTok creators earn more than others?

Earnings often vary due to differences in engagement, audience demographics, and content originality. TikTok’s algorithm rewards videos that keep viewers watching, increasing potential ad revenue and sponsorship deals. Geographic location also plays a role, as advertisers may pay more in certain regions with higher market demand according to TikTok. Consistency, authenticity, and niche expertise can further boost a creator’s ability to attract viewers and lucrative brand partnerships.

Lizzie Davey
Lizzie has been a SaaS and ecommerce writer for 10 years. She helps her clients create content that turns readers into customers and loyal fans.
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How much does TikTok pay creators in 2025? (guide)

TikTok logo on a pink clock, symbolizing how much TikTok pays creators over time.

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Creating content on TikTok involves real work—filming, editing, and cultivating an audience—so naturally, creators want to get paid for it. When headlines blare about Charli D'amelio earning millions from her TikTok fame, it's easy to dream that your clever videos might be your ticket to wealth too.

Truth is, those million-dollar paydays are rare exceptions. But that doesn't mean you can't earn meaningful money on TikTok—whether you're treating it as a creative outlet, a side hustle, or potentially your next career move.

If your follower count is growing and you're wondering how to turn those likes into actual income, you're in the right place. We'll break down TikTok's various payment structures, official monetization programs, and alternative revenue streams that don't rely on the platform's direct payouts.

How much does TikTok pay creators?

The answer to "How much does TikTok pay creators?" is "How long is a piece of string?". Multiple factors dictate how much a creator can earn, including follower count, engagement levels, and the monetization features they're using. Obviously, the more followers you have, the more you can get paid.

How much does TikTok pay per view?

Top creators have revealed that TikTok pays between $0.02 and $0.04 per 1,000 views through the Creator Fund program. If you do the math, that's $20 to $40 for a million views. However, the newer Creator Rewards Program typically pays higher rates of $0.40 to $1.00 per 1,000 views.

While those numbers might seem small, most creators will top up this revenue with additional income streams, such as ad revenue, sponsorships, affiliate posts, and selling their own products.

For example, creator Alex Ojeda charges $20,000 for brands to share a sponsored video with his 8.4 million followers. To hit millions of views and earn money via TikTok itself, creators need to consistently create viral TikTok videos, which takes time, effort, and a lot of experimenting.

How much does the TikTok Creator Fund pay?

TikTok's Creator Fund launched in 2021 as a way for the platform to compensate creators. TikTok put aside $300 million for the program and assigns eligible creators $0.02–$0.04 for every 1,000 views. This program has since evolved into the Creator Rewards Program, which offers improved payment rates.

How to join TikTok's Creator Fund

To join the Creator Fund or Creator Rewards Program, you have to meet this eligibility criteria:

  • You must be based in the UK, US, Germany, France, Italy, or Spain
  • You must be at least 18 years old
  • You must have at least 10,000 TikTok followers
  • You must have earned at least 100,000 views over the past 30 days
  • You must be compliant with TikTok's terms of service and Community Guidelines
  • You must use a TikTok Pro or Creator account

TikTok predicts there are tens of thousands of creators across Europe and the US who fit the bill and claims that over half have already signed up to the program.

The platform wants to “show our appreciation to our brilliant creator community by rewarding them for their incredible TikTok videos and creativity. We want all creators to have the opportunity to earn money doing what they love and turn their passion into a livelihood.”

TikTok applies a number of factors to determine the funds each creator can earn, including "the number of views and the authenticity of those views, the level of engagement on the content," and audience location. It says there's no limit to how much creators can earn via these programs. So, if you're willing to put in the time and effort, you can reap big rewards.

TikTok's Creativity Program: How much can creators earn?

TikTok launched its Creativity Program Beta earlier in response to the outcry at the Creator Fund's low payouts. Creators were rightfully upset at getting a couple of dollars in compensation for content that was essentially keeping TikTok in business. This program has now been replaced by the Creator Rewards Program.

The Creator Rewards Program aims to help creators generate higher revenue potential and offers significantly better compensation than the original Creator Fund. While the Creativity Program Beta promised up to 20 times the Creator Fund rates, the new Creator Rewards Program typically pays between $0.40 and $1.00 or more per 1,000 views, according to creator reports.

If we run the numbers on the Creator Rewards Program, that means creators can earn anywhere between $400 and $1,000 for every million views. It's a substantial improvement over the Creator Fund's $20-$40 per million views, making TikTok monetization much more viable for creators.

The same Creator Fund criteria apply for joining the Creator Rewards Program, but there are a few additional requirements around the types of videos that qualify:

“Eligible videos must be high-quality, original content longer than one minute.” Videos must also reach at least 1,000 views, not be a Duet or Stitch video, not be a Photo Mode video, and can't be an ad, paid promo, or sponsored content.

Screenshot of TikToks Creativity Program Beta signup

To see if you're eligible or register for the Creativity Program Beta, go to your Profile > Menu > Creativity Beta Program.

How geographic location affects your TikTok earnings

Where you live can significantly impact your potential earnings on TikTok due to differences in ad demand and consumer spending across regions. Creators in countries with higher advertising budgets, such as the United States, often see higher monetization rates than those located in regions with lower ad spend. According to TikTok, factors like audience demographics and location-based ad value contribute directly to the final payout for each piece of content. In some geographic areas, brand collaborations also tend to pay more for sponsorships, thanks to a more established network of advertisers. Utilizing local trends and culture can boost engagement, but keep in mind that TikTok’s official programs may not be available in certain regions as noted in this announcement.

4 additional ways to monetize your content on TikTok

While the Creator Fund and Creator Rewards Program both offer a way for creators to get paid directly by TikTok for their efforts, you'll probably need to monetize your account in other ways if you want to earn a decent income. The amount you earn will vary based on factors like video engagement, content quality, audience demographics, and geographic location.

Here are some effective strategies for how to make money on TikTok.

How to earn money going live on TikTok

Livestreams are hot property on TikTok. Not only do they help you connect with your followers, but you can also earn a tidy sum from showing up on TikTok Live. Viewers can gift you Diamonds during your livestream, which can be traded into coins and then real money. For creators with engaged audiences, this can be one of the most lucrative monetization methods on the platform.

Screenshot of TikTok’s LIVE Center

According to TikTok, you can get $1 for every 100 Diamonds you exchange. To qualify for virtual gifts, you need:

  • At least 1,000 followers
  • Videos that pass safety moderation
  • An account that's been active for at least 30 days
  • To be at least 18 years old
  • An account with no political ties
Screenshot of TikTok’s Video Gifts requirements

To see if you qualify or to register for Live Gifts, go to your Profile > Menu > Creator Center > Video Gifts and toggle “On.”

How to sell merchandise on TikTok

You can also turn your ideas, thoughts, and videos into sellable merch. Direct viewers to an online store where they can buy t-shirts, mugs, hats, cards, or any number of other products that will interest them. Even with a modest following of 10,000-50,000 fans, merch sales can generate more income than view-based payments.

If you want to keep everything together in one place, you can use TikTok Shop, which lets you share links and sell products directly through the platform.

Plenty of big-name creators create and sell merch to bump up their TikTok revenue. For example, dog influencer Tika the Iggy has a link to merch lines in its Linktree.

Example of a creator’s LinkTree profile via TikTok

The amount you can earn selling merch on TikTok depends on the size of your audience, the products you're selling, and your marketing strategy. However, selling a couple of t-shirts at $10 a piece will net you more than trying to rack up thousands of video views via the Creator Fund. Many successful TikTok creators earn $1,000-$10,000 monthly through merchandise sales alone.

Create UGC for brands

Brands will often partner with TikTok influencers who have an audience they want to reach. Stepping in and creating user-generated content (UGC) for brands that align with your industry, values, or interests can be a great way to earn extra revenue. Surveys even show that some 92% of creators earn most of their revenue through brand deals. For creators asking "how many views to get paid on TikTok," brand deals often provide faster monetization than view-based programs.

TikTok's Creator Marketplace actually matches brands with influencers and creates a central place to collaborate.

Nutritionist Emily English often partners with healthy food brands like Itsu to promote their products to her many followers.

The amount you can earn via brand partnerships will depend on your follower count, industry, and engagement levels. You can make anything from $50 a video up to hundreds of thousands (if you're Kim K), with the average rate sitting at $212 per post. For context, a creator with 100,000 followers might earn $500-$2,000 per sponsored post, while those with 1 million followers can command $5,000-$15,000.

Become an affiliate marketer

Promoting products is a common way for TikTok creators to earn some extra cash. It works like this:

  • You connect with a brand that has a product that interests your audience (either via Creator Marketplace or external methods)
  • The brand provides you with a unique affiliate code or link
  • You promote the product to your audience with the affiliate code or link
  • Every time a follower buys using your unique code or link, you get a slice of commission

Affiliate commissions vary from brand to brand and can be anywhere between 5% and 25% of a product price. Obviously, the more products you sell, the more money you make, but it's worth negotiating a higher commission rate with the brands you work with to generate more money. For example, with 1 million views, you might earn $400-$1,000 from TikTok directly, but thousands more through affiliate sales.

Image of Jessica Woo’s affiliate marketing products sold via TikTok‍

Food TikToker Jessica Woo regularly promotes products in her bento box videos. She then links to her Amazon affiliate store in her bio, where followers can purchase their own products (and Jessica gets a cut of the sale).

It's worth mentioning that Descript has an affiliate program too.

Real-world case studies of TikTok success

Many TikTok creators broaden their reach and boost earnings by sharing content across multiple platforms, demonstrating that cross-posting often pays off. For example, Meta’s Breakthrough Bonus rewards creators who repost their TikTok videos on Instagram and Facebook Reels, offering up to $5,000 within a 90-day period according to this report. These additional revenue streams complement standard TikTok monetization and help creators hedge against platform-specific changes. Some effect creators have even earned up to $50,000 a month designing filters or augmented reality features as highlighted here. By exploring opportunities outside TikTok’s direct programs, creators can strengthen their business model and expand their overall earnings potential.

Tips & tricks to get paid on TikTok

Ready to start earning some money from your videos? Here are some ways to improve your chances of earning a decent chunk of change from the platform.

Focus on generating engaging content

Content is at the core of making money on TikTok. You won't get views or sales if your videos fall flat or are dull and boring. You should always focus on generating engaging content that resonates with your audience (especially if you're just starting your account).

Try experimenting with short videos that: • Solve a problem your audience has • Teach something valuable in under 60 seconds • Share a unique perspective or insight • Tap into current TikTok trends but with your own twist • Show behind-the-scenes of your creative process • Answer common questions in your niche (like "how much does TikTok pay per view")

  • Answer common questions your audience has
  • Are funny, humorous, or entertaining
  • Jump on a trend in a unique way
  • Offer value to your viewers

The more unique and engaging your content, the easier it will be to grow an audience and monetize your account.

Read more: How to go viral on TikTok: What works and what doesn't

How to use TikTok Creator Marketplace

TikTok's Creator Marketplace is a great place to connect with brands who will pay you to promote their products.

You can share your core metrics such as average view count, follower count, engagement rates, and average share rate, as well as your audience demographics and niche so that brands can determine whether you're a good fit. Once your profile is set up, you can start partnering with relevant brands and earning money.

Always be authentic

TikTok users can sniff out an inauthentic account a mile off—especially if every video you post is a thinly veiled attempt at making money. As well as generating high-quality, engaging TikTok content, make sure you partner with brands you truly believe in and take the time to vet any sponsorship deals that come your way.

Show up consistently

The competition is huge on TikTok (there are around 1.1 million creators on the platform), so it takes consistency to build an audience who trusts and engages with you. Figure out what time to post to get the best results, find the best hashtags to use, experiment with different types of content, and create a posting schedule that's easy to stick to. Many creators find that posting 1-3 times daily helps reach the view thresholds needed to qualify for monetization programs.

Edit your TikTok videos easily with Descript

The quality of your videos is a key factor for making money on TikTok. While you don't need production-level quality or expensive filmmaking equipment, your videos should still be engaging and clear.

If you want to save a ton of time while bringing your creative visions to life, use Descript, the best TikTok video editor for enhancing and editing your videos. Use proven video templates, add animated text and transitions, and generate AI-powered captions to turn your videos into experiences rather than just "another thing to watch." Descript's social clips feature even helps you quickly create viral-worthy content from longer videos.

Thousands of TikTok users already rely on Descript to edit TikTok videos. If you're ready to join them, take a tour of Descript today.

FAQs

How many views do I need to get paid on TikTok?

To join the Creator Rewards Program, you need at least 100,000 views in the last 30 days according to TikTok. This threshold qualifies you for potential payouts based on engagement and watchtime. Many creators also earn money from brand deals, affiliate marketing, and other revenue streams. While there's no universal formula for how many views guarantee income, meeting eligibility criteria significantly increases your chances.

What are the essential criteria for TikTok's Creator Rewards Program?

TikTok requires creators to be at least 18 years old, have 10,000 or more followers, and accumulate 100,000 views in the last 30 days. You also need to meet the platform's Community Guidelines and be in good standing as stated here. Additionally, your account must be located in an eligible region where the program is available. Meeting these conditions opens the door for higher earnings and ad-based rewards.

Why do some TikTok creators earn more than others?

Earnings often vary due to differences in engagement, audience demographics, and content originality. TikTok’s algorithm rewards videos that keep viewers watching, increasing potential ad revenue and sponsorship deals. Geographic location also plays a role, as advertisers may pay more in certain regions with higher market demand according to TikTok. Consistency, authenticity, and niche expertise can further boost a creator’s ability to attract viewers and lucrative brand partnerships.

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