June 4, 2023

How to turn one podcast episode into a month's worth of content with Capsho and Descript

Repurposing content for multiple platforms is an attractive strategy, but you need to tailor each piece for each platform. Here's how to do that efficiently with Capsho and Descript.
June 4, 2023

How to turn one podcast episode into a month's worth of content with Capsho and Descript

Repurposing content for multiple platforms is an attractive strategy, but you need to tailor each piece for each platform. Here's how to do that efficiently with Capsho and Descript.
June 4, 2023
Deirdre Tshien
In this article
Start editing audio & video
This makes the editing process so much faster. I wish I knew about Descript a year ago.
Matt D., Copywriter
Sign up

What type of content do you primarily create?

Videos
Podcasts
Social media clips
Transcriptions
Start editing audio & video
This makes the editing process so much faster. I wish I knew about Descript a year ago.
Matt D., Copywriter
Sign up

What type of content do you primarily create?

Videos
Podcasts
Social media clips
Transcriptions

In the fast-paced world of content creation, where attention spans are fleeting, competition is fierce, and time is scarce, repurposing content has become an attractive strategy for creators. The concept is simple but potent: take an existing piece of cornerstone content (like a podcast episode), convert it into new formats, and share it on other platforms to reach a much wider audience. 

But many content creators are missing the mark when it comes to doing this effectively. They just republish or repost content across different platforms and channels without considering each platform’s unique characteristics and user preferences. For example, if you’re repurposing your podcast episode into a blog post, it needs to suit a reader finding you on Google using keywords, NOT a listener reading the episode content.  

This one-size-fits-all approach prioritizes efficiency at the expense of effectiveness, which means you’re just checking a box rather than actually increasing your reach. 

I know what you’re thinking: “Tailoring my content for each platform sounds time-consuming. Won’t it take almost the same effort as creating everything from scratch?” 

That may have been true a few years ago, but you can now leverage AI to do all of the grunt work of:

  1. converting a podcast episode recording into content formats for various platforms, and 
  2. ensuring that each format is optimized for its specific platform 

Doing that will give you an entire month worth of content for multiple platforms from just one episode. That way, you can extend the lifespan of your episode and present it in fresh, enticing ways. 

This article will show you exactly how to do that using Descript and Capsho, with a strategy I call “Content Dripping.” If you do it right, it’ll build an audience that knows you, likes what you do, and trusts you — in other words, you’ll build know, like, and trust. 

Step 1: Use Descript to edit your podcast episode video recording  

Upload the video recording of your podcast episode into Descript and edit it in three different ways:

  1. Entire episode that you can publish on YouTube 
  2. A few 5-10 minute clips that showcase the key takeaways that you can use to add value on social media 
  3. A few 15-30 second clips that create curiosity about your episode that you can use as teasers on social media 
Read more: Repurposing content for social media and How to pick clips for social media

Step 2: Use Capsho to turn your podcast episode video into marketing copy 

Upload the entire episode you edited in Step 1 into Capsho and it’ll generate the following marketing copy: 

  1. Episode title & episode description
  2. Content for your podcast website 
  3. Full-episode time-stamped transcript by speaker 
  4. Promotional, engagement, and educational social media captions for Facebook/Instagram, LinkedIn, Twitter, and YouTube Shorts 
  5. Emails to a) promote your episode and b) engage and nurture your list  
  6. Blog post
  7. LinkedIn article 
  8. YouTube description
  9. Curated quotes from the episode 

Step 3: Edit your Capsho-created copy 

A PSA for those who need to hear it: You can’t just copy and paste AI-generated outputs. They are, at best, a robust first draft. 

You need to review them to check for accuracy and make edits to match your tone of voice and unique way of communicating that your audience expects from you.    

Step 4: Plan where and how to use your Capsho-created marketing assets  

There are lots of different ways to leverage all the assets that Capsho creates for you but here is our recommendation for where and how to use each asset:

*Canva is the easiest tool to use to create these.

Step 5: Plan when to share your long-form and short-form content 

The final piece of the Content Dripping puzzle is to spread out all of your marketing assets from this one podcast episode over the course of a month. 

Here’s a content calendar and posting schedule I recommend — feel free to adjust it to fit your needs.

image

This is how you transform one podcast episode into a month's worth of compelling content that leaves a lasting impression and elevates your online presence. And as you use this system with every episode, the benefits stack like compound interest. 

The power of the Content Dripping strategy is that it not only gives your content visibility by reaching new eyeballs and earbuds, it also deepens your connection with your existing audience as they see your content in different formats over an extended period of time. And that’s sure to build know, like, and trust.

Try Capsho for free for 2 episodes here

Deirdre Tshien
Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to market and grow your podcast. Capsho is an AI-Powered Podcast Content Writer that helps entrepreneurs who podcast create a draft of their episode title, player description, show notes, social media captions, quotes, emails, blog post, LinkedIn article and YouTube description so that they can quickly amplify their message, grow their listeners and build their movements. She is the creator of Content Dripping, author of Honey Trap Marketing and host of the Grow My Podcast Show.
Share this article
Start creating—for free
Sign up
Join millions of others creating with Descript

How to turn one podcast episode into a month's worth of content with Capsho and Descript

Pink podcast microphone being overshadowed by a floating grid of smartphones

In the fast-paced world of content creation, where attention spans are fleeting, competition is fierce, and time is scarce, repurposing content has become an attractive strategy for creators. The concept is simple but potent: take an existing piece of cornerstone content (like a podcast episode), convert it into new formats, and share it on other platforms to reach a much wider audience. 

But many content creators are missing the mark when it comes to doing this effectively. They just republish or repost content across different platforms and channels without considering each platform’s unique characteristics and user preferences. For example, if you’re repurposing your podcast episode into a blog post, it needs to suit a reader finding you on Google using keywords, NOT a listener reading the episode content.  

This one-size-fits-all approach prioritizes efficiency at the expense of effectiveness, which means you’re just checking a box rather than actually increasing your reach. 

I know what you’re thinking: “Tailoring my content for each platform sounds time-consuming. Won’t it take almost the same effort as creating everything from scratch?” 

That may have been true a few years ago, but you can now leverage AI to do all of the grunt work of:

  1. converting a podcast episode recording into content formats for various platforms, and 
  2. ensuring that each format is optimized for its specific platform 

Doing that will give you an entire month worth of content for multiple platforms from just one episode. That way, you can extend the lifespan of your episode and present it in fresh, enticing ways. 

This article will show you exactly how to do that using Descript and Capsho, with a strategy I call “Content Dripping.” If you do it right, it’ll build an audience that knows you, likes what you do, and trusts you — in other words, you’ll build know, like, and trust. 

Transcribe. Edit. As easy as tapping your backspace key.
Create your podcast from start to finish with Descript.

Step 1: Use Descript to edit your podcast episode video recording  

Upload the video recording of your podcast episode into Descript and edit it in three different ways:

  1. Entire episode that you can publish on YouTube 
  2. A few 5-10 minute clips that showcase the key takeaways that you can use to add value on social media 
  3. A few 15-30 second clips that create curiosity about your episode that you can use as teasers on social media 
Read more: Repurposing content for social media and How to pick clips for social media

Step 2: Use Capsho to turn your podcast episode video into marketing copy 

Upload the entire episode you edited in Step 1 into Capsho and it’ll generate the following marketing copy: 

  1. Episode title & episode description
  2. Content for your podcast website 
  3. Full-episode time-stamped transcript by speaker 
  4. Promotional, engagement, and educational social media captions for Facebook/Instagram, LinkedIn, Twitter, and YouTube Shorts 
  5. Emails to a) promote your episode and b) engage and nurture your list  
  6. Blog post
  7. LinkedIn article 
  8. YouTube description
  9. Curated quotes from the episode 

Step 3: Edit your Capsho-created copy 

A PSA for those who need to hear it: You can’t just copy and paste AI-generated outputs. They are, at best, a robust first draft. 

You need to review them to check for accuracy and make edits to match your tone of voice and unique way of communicating that your audience expects from you.    

Step 4: Plan where and how to use your Capsho-created marketing assets  

There are lots of different ways to leverage all the assets that Capsho creates for you but here is our recommendation for where and how to use each asset:

*Canva is the easiest tool to use to create these.

Step 5: Plan when to share your long-form and short-form content 

The final piece of the Content Dripping puzzle is to spread out all of your marketing assets from this one podcast episode over the course of a month. 

Here’s a content calendar and posting schedule I recommend — feel free to adjust it to fit your needs.

image

This is how you transform one podcast episode into a month's worth of compelling content that leaves a lasting impression and elevates your online presence. And as you use this system with every episode, the benefits stack like compound interest. 

The power of the Content Dripping strategy is that it not only gives your content visibility by reaching new eyeballs and earbuds, it also deepens your connection with your existing audience as they see your content in different formats over an extended period of time. And that’s sure to build know, like, and trust.

Try Capsho for free for 2 episodes here

Featured articles:

Video

How to create a YouTube channel trailer (and do you need one?)

A good YouTube channel trailer tells viewers what you do and why they should subscribe. But some top YouTubers don't have one. Should you?

Podcasting

How to write a newsletter that takes your podcast to the next level

With all the work required of a podcast, a newsletter can feel daunting. We talked to a ton of podcasters about how to write a newsletter the right way.

Podcasting

What is Value for Value (V4V) podcast monetization, and should you do it?

Discover Value for Value (V4V) podcast monetization: a game-changer for creators seeking direct audience support and more income potential.

Video

How to A/B test on YouTube for better video performance

A/B testing can help boost your video's stats long after it's published. This guide share which tools to use and how to avoid common mistakes.

Articles you might find interesting

Podcasting

How to add sound effects to a podcast

Sound effects can help set the tone for your episode, emphasize certain points, or create a more immersive experience for your listeners.

Product Updates

What is Digital Marketing and How Does It Create Growth?

What is digital marketing, and how can you use it to create brand awareness? Here is a quick list of some tips and tricks.

Podcasting

How to choose a mic for your podcast

Finding the right mic comes down to understanding your specific needs and knowing your options. Here are a few considerations to keep in mind for the right microphone.

Video

How to edit short form video to attract the most views

Short-form video follows its own rules. Learn best practices for short-form platforms, plus tips for making the most engaging videos.

Video

Understanding Master Shots in Cinematography

Staging and framing a great master shot is one of the elemental movie techniques for any aspiring director. Read on to learn about master shots in cinematography.

Related articles:

Share this article

Get started for free →