When researching a company or its offerings, would you rather read a long homepage full of info or watch a 90-second explainer video? If you’re like 96% of people, you’ll probably watch the video.
Explainer videos spell out the details of your product or service and educate your customers—usually in an entertaining way..
Luckily, you don’t need to shell out thousands of dollars or expensive video equipment to produce high-quality explainer videos. With explainer video software and a little creativity, you can create videos that showcase your product or service and shine a light on your brand.
In this post, we’ll explore what an explainer video is, then walk you through the best explainer video software options available.
What is an explainer video?
An explainer video is a short, compelling, and engaging video (often around 2–3 minutes) that introduces and explains a topic or concept or sells a company’s offering to end users.
For example, Printful used this video to explain to online store owners how they can use BOGO (Buy One, Get One) to level up their marketing and boost holiday profits. The company includes some examples of how top brands, like Starbucks and DJI, use the sales tactic to attract new customers and make profits.
Unlike lengthy blocks of text, explainer videos use visuals, narration or voiceovers, and animation to describe and break down ideas or topics in a concise, easily digestible way. This reels in viewers while helping them grasp information quickly.
Using explainer videos in your company’s marketing, sales, and customer onboarding strategies can help you:
Give audiences a quick and easy way to consume information in an easily digestible format
Describe your main value proposition in a few seconds or minutes
Quickly demonstrate your offering’s unique features and benefits
Spark curiosity and capture your audience’s attention
Drive engagement and ensure accurate brand and message recall
Position your brand ahead of the competition
Increase brand credibility and trust in your target audience
Persuade your audience to give your product or service a try
You can use explainer videos on various platforms, including your company website’s homepage, product feature pages, about page, social media platforms, or in your corporate presentations.
The best 11 explainer video software tools
Descript
Adobe Express
Powtoon
VideoScribe
Vyond
Raw Shorts
Biteable
Wideo
Renderforest
Doodly
Animaker
1. Descript: Best easy-to-use video editor
Descript is a professional video editor that can help you create standout explainer videos. It’s designed to be your one-stop shop for video production. From writing your video script to fine-tuning before publishing—you can do it all in Descript.
Once you upload or record a video in Descript, you can edit and customize it with effects, transitions, and sounds, then export the video file or publish it directly to YouTube or Wistia. The all-in-one audio and video editor also has a bunch of AI features that streamline the video production process and improve sound quality.
Best features
Script Generator to produce your explainer video script
Pricing: Descript offers a free plan that includes all premium features. Sign up today.
2. Adobe Express: Best explainer video templates
Adobe Express (formerly Adobe Spark) is a free video making tool designed to help you create different types of explainer videos quickly and easily. No matter your experience level, you can create, edit, and share explainer videos using its integrated web app.
When you open Adobe Express in your browser, choose a video template that best fits your project needs or create your own video from scratch. Then, use its intuitive, drag-and-drop video editing tools to customize your project further with your brand colors, logo, text, icons, images, voiceovers, and music so it stands out.
If you’re happy with the results, send a share link to your team for feedback and make final edits, then download or publish the video to your website or social platforms.
Best features
Video editing and enhancement tools
Royalty-free images, videos, soundtracks
Web and mobile apps
Generative fill
Color themes and backgrounds
Variety of fonts
Content scheduler
Pros of Adobe Express
Free to use
Many stock assets
Has file conversion tools
Syncs with other Adobe apps
Generous free trial on premium plan
Cons of Adobe Express
Slight learning curve
Requires significant device storage/memory
Some design choices are limited in free plan
Pricing: Adobe Express does have a free plan. For more advanced features, its paid plans start at $9.99 per month. There is a 30-day free trial available.
3. Powtoon: Best online explainer video maker
Powtoon is a free video maker with thousands of stock videos, voiceover or soundtracks, and other assets for creating explainer videos.
Upload your own footage or use Powtoon’s royalty-free stock videos, add enhancements, then download it as an MP4 or share it directly to your website or social media to engage your audience across platforms.
Best features
Ready-made explainer video templates
Video enhancements assets
Social media sharing
Multiple video export options
Integrations with popular third-party apps
Pros of Powtoon
User-friendly and intuitive
Saves work automatically
Offers free plan
Variety of customization and export options
Cons of Powtoon
Expensive premium plans
Cluttered interface
Link sharing can’t be private
Pricing: The free version exports with the Powtoon logo watermark.
Upgrading to a premium plan removes the watermark and gives you access to hundreds of premium templates, higher resolution exports, a wider selection of motion graphics, infographics, and sounds, and more download options. Plans start at $50 per month.
4. VideoScribe: Best for whiteboard explainer videos
VideoScribe is an explainer video animation software that’s ideal for crafting engaging whiteboard and explainer videos quickly and easily.
The software has a drag-and-drop editor and thousands of customizable images, ready-made templates, and soundtracks, so you can communicate your message easily and understandably while engaging your audience.
You can use the cloud-based VideoScribe Browser version or the downloadable VideoScribe Desktop to create explainer videos in different video sizes.
Best features
Hundreds of quick-start video templates
Royalty-free animated and customizable elements
Variety of hand-drawn animation styles
Video sizing options
Royalty-free music tracks
Voiceover recording
Pros of VideoScribe
Cost-effective
Easy to use
Versatile
Cons of VideoScribe
Free plan exports videos with VideoScribe logo watermark
Limited free trial premium plan
Pricing: VideoScribe has a free explainer video editor, but your videos will be exported with the watermark. To remove this and get access to premium features, you’ll need to upgrade to a paid plan. These start at $22 per month.
5. Vyond: Best for animated explainer videos
Vyond is an intuitive online animation software with AI-powered tools for video creation and editing, so you can make explainer videos in minutes.
A variety of templates (business-friendly, contemporary, or whiteboard animation) and robust customization features in Vyond’s studio help you build engaging video experiences, no matter the context.
Best features
Pre-built scene and video templates
Drag-and-drop controls
Text to prop
Instant video translation
Personalized elements (animated characters, props, sound effects)
Pros of Vyond
Easy to use
Flexible pricing plans
Strong security and data privacy
Active customer community
Offers a bevy of support resources and training options
Cons of Vyond
No free plan
Expensive premium plans
Pricing: Vyond doesn’t offer a free plan. To use its explainer video software, you’ll need to subscribe to a paid plan. These start at $49 per month.
6. Raw Shorts: Best for AI-powered video editing
Raw Shorts is an AI video editor and text-to-video tool for making animations, promo videos, and explainer videos.
You can start from a blank canvas or choose from one of its premade, industry-specific video templates to make videos for your business. If you don’t have a script, pick a prompt and let Raw Short’s AI Assistant generate one for you.
Customize your video with media, transitions, text, audio, and effects, then export and share to YouTube, Facebook, or even a landing page.
Best features
Professional video templates
Media library
Drag-and-drop interface
Collaboration and project sharing features
Built-in social media sharing options
Pros of Raw Shorts
Easy to use
Intuitive platform
AI-powered features save time
Cons of Raw Shorts
Limited video file export options
No free plan
Limited free trial
Pricing: Raw Shorts doesn’t offer a free plan. To use its explainer video software, paid plans start at $25 per month.
7. Biteable: Most user-friendly explainer video software
Biteable is a popular online video maker that helps create striking explainer videos that bring your vision to life.
To get started, pick a video template or start from scratch by uploading your own footage into the editor. You can also use Biteable as a recording software, then edit and enhance your video content with text, pictures, music, animations, and call to action.
Biteable also has a brand builder and AVA—an AI video generator. With these tools, you can add your logo and brand colors to your videos in a single click and create branded explainer video clips with a personal touch in minutes. Then, download your video or share it anywhere with a trackable link.
Best features
AVA AI video maker
Brandable templates
Brand builder
Ready-made scenes
Animation tools
Pros of Biteable
User-friendly
Clean interface
Smart editing
Collaborative platform
Cons of Biteable
No free plan
Limited free trial
Expensive
Pricing: Biteable doesn’t offer a free plan. Paid plans start at $99 per month.
8. Wideo: Best for beginners
With Wideo, you can make explainer videos in minutes from your own footage or using one of its professionally designed video templates.
Choose stock images, sounds, video scenes, and animations to add to your video, then use its drag-and-drop editing technology to adjust your storyboard. When your video is ready, export it in Full HD (MP4 file or GIFs) or share it with your team, clients, or your audience on social media.
Best features
Extensive media library
80+ video templates
Custom animations
Scene transitions
URL video sharing
Pros of Wideo
Clean, responsive interface
Easy sharing options
Straightforward drag-and-drop editing
Cons of Wideo
Basic video editing tools
No video downloads in free plan
Limited file export and functionality
Pricing: Wideo does offer a free plan. For advanced features and more download options, paid plans start at $59 per month.
9. Renderforest: Best for small businesses
Renderforest is an all-in-one branding platform for creating videos, websites, logos, and graphics, making it ideal for startups and small businesses.
You can create high-quality explainer videos in minutes with or without technical skills using any of Renderforest’s templates. These range from general animations to 2D and 3D templates for creating professional, animated explainers on any topic.
The software lets you create your videos manually or use its AI-based system to generate a video from your voiceover script. Then, you can edit and personalize your videos by adding colors, text, animations, characters, music, and other elements. If you’re satisfied with the result, pick the resolution for your video and export it.
Best features
Thematic video templates
Typography template packs
1,000+ ready-made scenes
Stock media library
Variety of video styles
Pros of Renderforest
Easy to use
You can make unlimited 3-minute videos in free plan
Large animation and template collection
Helpful customer support
Cons of Renderforest
Free plan exports videos with watermark
Exports videos in up to 1080p quality
Lacks user folders to organize videos
Pricing: Renderforest offers a free plan, but all videos will be exported with a watermark. To remove this and get advanced features, paid plans start at $14.99 per month.
10. Doodly: Best for doodle sketch explainer videos
Doodly is a video creation software for creating professional doodle sketch videos in minutes. You won’t have to pay a professional videographer or designer outrageous fees and wait weeks or months to get your content.
Just pick a doodle image or upload your own, drag it to the canvas, and Doodly will automatically draw the image for you. It’s easy to create unlimited whiteboard videos, and glassboard, blackboard, or even green screen animations. Add voiceover or music, then download or export your doodle sketch video in MP4 format and resolutions from 480p to full 1080p HD.
Doodly lacks a free plan, but you can try it for 14 days and access premium tools, including Voomly Cloud (suite of content creation tools) and Toonly for creating fun, cartoon explainer videos.
Best features
Smart draw
Large selection of hand types
Royalty-free audio music tracks
1,000s of custom drawn whiteboard doodle images
Pros of Doodly
Compatible with Windows and Mac
Unlimited installations
Exports videos in various resolutions
Cons of Doodly
No free plan
Paid plans are expensive
Pricing: Doodly doesn’t offer a free plan, but paid plans start at $49 per month.
11. Animaker: Best for simple explainer videos
Animaker is a DIY animated video service for creating animation and live-action explainer videos in minutes.
You can upload your own video or select one of Animaker’s pre-designed explainer video templates, then add music and other elements to customize it to your needs. When you’re finished, export the final creation to your computer or share it on social media with a single click.
Best features
Hundreds of explainer video templates
Stock asset library
Character builder
AI-powered text-to-speech app
Auto lip sync for animation characters
Multi-user collaboration
Pros of Animaker
Easy to use
Customizable
Cloud-based
You can sync character’s lips to match the audio track
Cons of Animaker
Free version exports videos with watermarks
Expensive premium plans
Doesn’t work offline
Limited downloads in free plan
No branding options in free plan
Pricing: Animaker offers a free plan that’ll give you access to basic features. For more advanced functionality, paid plans start at $24 per month.
Take your explainer videos to the next level with Descript
Whether you want to spread brand awareness, create tutorials, or showcase your product or service, you can make high-quality explainer videos with Descript and deliver your message clearly.
Take a tour of Descript and discover all the features you need to make professional-looking explainer videos.
Best explainer video software FAQs
What software is used to create explainer videos?
You can create explainer videos with Descript—an all-in-one audio and video editing software where you can record, edit, and export or publish your videos in high-quality resolution.
What is the best explainer video maker app?
Descript is the best explainer video maker app. It offers video recording, editing, and publishing features, so you can create stunning videos that educate, inform, and entertain your audience.
What is the free explainer video tool?
Descript is a free explainer video tool that gives you access to premium audio and video editing tools, including automatic transcription, audio and video enhancements and effects, AI features, and much more.
What makes a good explainer video?
Explains a topic concisely and in a digestible form
Uses storytelling and animated video production techniques
Captures viewers’ attention fast and keeps them engaged
Conveys the brand’s messaging clearly
Articulates specific pain points and how to resolve them
When researching a company or its offerings, would you rather read a long homepage full of info or watch a 90-second explainer video? If you’re like 96% of people, you’ll probably watch the video.
Explainer videos spell out the details of your product or service and educate your customers—usually in an entertaining way..
Luckily, you don’t need to shell out thousands of dollars or expensive video equipment to produce high-quality explainer videos. With explainer video software and a little creativity, you can create videos that showcase your product or service and shine a light on your brand.
In this post, we’ll explore what an explainer video is, then walk you through the best explainer video software options available.
What is an explainer video?
An explainer video is a short, compelling, and engaging video (often around 2–3 minutes) that introduces and explains a topic or concept or sells a company’s offering to end users.
For example, Printful used this video to explain to online store owners how they can use BOGO (Buy One, Get One) to level up their marketing and boost holiday profits. The company includes some examples of how top brands, like Starbucks and DJI, use the sales tactic to attract new customers and make profits.
Unlike lengthy blocks of text, explainer videos use visuals, narration or voiceovers, and animation to describe and break down ideas or topics in a concise, easily digestible way. This reels in viewers while helping them grasp information quickly.
Using explainer videos in your company’s marketing, sales, and customer onboarding strategies can help you:
Give audiences a quick and easy way to consume information in an easily digestible format
Describe your main value proposition in a few seconds or minutes
Quickly demonstrate your offering’s unique features and benefits
Spark curiosity and capture your audience’s attention
Drive engagement and ensure accurate brand and message recall
Position your brand ahead of the competition
Increase brand credibility and trust in your target audience
Persuade your audience to give your product or service a try
You can use explainer videos on various platforms, including your company website’s homepage, product feature pages, about page, social media platforms, or in your corporate presentations.
The best 11 explainer video software tools
Descript
Adobe Express
Powtoon
VideoScribe
Vyond
Raw Shorts
Biteable
Wideo
Renderforest
Doodly
Animaker
1. Descript: Best easy-to-use video editor
Descript is a professional video editor that can help you create standout explainer videos. It’s designed to be your one-stop shop for video production. From writing your video script to fine-tuning before publishing—you can do it all in Descript.
Once you upload or record a video in Descript, you can edit and customize it with effects, transitions, and sounds, then export the video file or publish it directly to YouTube or Wistia. The all-in-one audio and video editor also has a bunch of AI features that streamline the video production process and improve sound quality.
Best features
Script Generator to produce your explainer video script
Pricing: Descript offers a free plan that includes all premium features. Sign up today.
2. Adobe Express: Best explainer video templates
Adobe Express (formerly Adobe Spark) is a free video making tool designed to help you create different types of explainer videos quickly and easily. No matter your experience level, you can create, edit, and share explainer videos using its integrated web app.
When you open Adobe Express in your browser, choose a video template that best fits your project needs or create your own video from scratch. Then, use its intuitive, drag-and-drop video editing tools to customize your project further with your brand colors, logo, text, icons, images, voiceovers, and music so it stands out.
If you’re happy with the results, send a share link to your team for feedback and make final edits, then download or publish the video to your website or social platforms.
Best features
Video editing and enhancement tools
Royalty-free images, videos, soundtracks
Web and mobile apps
Generative fill
Color themes and backgrounds
Variety of fonts
Content scheduler
Pros of Adobe Express
Free to use
Many stock assets
Has file conversion tools
Syncs with other Adobe apps
Generous free trial on premium plan
Cons of Adobe Express
Slight learning curve
Requires significant device storage/memory
Some design choices are limited in free plan
Pricing: Adobe Express does have a free plan. For more advanced features, its paid plans start at $9.99 per month. There is a 30-day free trial available.
3. Powtoon: Best online explainer video maker
Powtoon is a free video maker with thousands of stock videos, voiceover or soundtracks, and other assets for creating explainer videos.
Upload your own footage or use Powtoon’s royalty-free stock videos, add enhancements, then download it as an MP4 or share it directly to your website or social media to engage your audience across platforms.
Best features
Ready-made explainer video templates
Video enhancements assets
Social media sharing
Multiple video export options
Integrations with popular third-party apps
Pros of Powtoon
User-friendly and intuitive
Saves work automatically
Offers free plan
Variety of customization and export options
Cons of Powtoon
Expensive premium plans
Cluttered interface
Link sharing can’t be private
Pricing: The free version exports with the Powtoon logo watermark.
Upgrading to a premium plan removes the watermark and gives you access to hundreds of premium templates, higher resolution exports, a wider selection of motion graphics, infographics, and sounds, and more download options. Plans start at $50 per month.
4. VideoScribe: Best for whiteboard explainer videos
VideoScribe is an explainer video animation software that’s ideal for crafting engaging whiteboard and explainer videos quickly and easily.
The software has a drag-and-drop editor and thousands of customizable images, ready-made templates, and soundtracks, so you can communicate your message easily and understandably while engaging your audience.
You can use the cloud-based VideoScribe Browser version or the downloadable VideoScribe Desktop to create explainer videos in different video sizes.
Best features
Hundreds of quick-start video templates
Royalty-free animated and customizable elements
Variety of hand-drawn animation styles
Video sizing options
Royalty-free music tracks
Voiceover recording
Pros of VideoScribe
Cost-effective
Easy to use
Versatile
Cons of VideoScribe
Free plan exports videos with VideoScribe logo watermark
Limited free trial premium plan
Pricing: VideoScribe has a free explainer video editor, but your videos will be exported with the watermark. To remove this and get access to premium features, you’ll need to upgrade to a paid plan. These start at $22 per month.
5. Vyond: Best for animated explainer videos
Vyond is an intuitive online animation software with AI-powered tools for video creation and editing, so you can make explainer videos in minutes.
A variety of templates (business-friendly, contemporary, or whiteboard animation) and robust customization features in Vyond’s studio help you build engaging video experiences, no matter the context.
Best features
Pre-built scene and video templates
Drag-and-drop controls
Text to prop
Instant video translation
Personalized elements (animated characters, props, sound effects)
Pros of Vyond
Easy to use
Flexible pricing plans
Strong security and data privacy
Active customer community
Offers a bevy of support resources and training options
Cons of Vyond
No free plan
Expensive premium plans
Pricing: Vyond doesn’t offer a free plan. To use its explainer video software, you’ll need to subscribe to a paid plan. These start at $49 per month.
6. Raw Shorts: Best for AI-powered video editing
Raw Shorts is an AI video editor and text-to-video tool for making animations, promo videos, and explainer videos.
You can start from a blank canvas or choose from one of its premade, industry-specific video templates to make videos for your business. If you don’t have a script, pick a prompt and let Raw Short’s AI Assistant generate one for you.
Customize your video with media, transitions, text, audio, and effects, then export and share to YouTube, Facebook, or even a landing page.
Best features
Professional video templates
Media library
Drag-and-drop interface
Collaboration and project sharing features
Built-in social media sharing options
Pros of Raw Shorts
Easy to use
Intuitive platform
AI-powered features save time
Cons of Raw Shorts
Limited video file export options
No free plan
Limited free trial
Pricing: Raw Shorts doesn’t offer a free plan. To use its explainer video software, paid plans start at $25 per month.
7. Biteable: Most user-friendly explainer video software
Biteable is a popular online video maker that helps create striking explainer videos that bring your vision to life.
To get started, pick a video template or start from scratch by uploading your own footage into the editor. You can also use Biteable as a recording software, then edit and enhance your video content with text, pictures, music, animations, and call to action.
Biteable also has a brand builder and AVA—an AI video generator. With these tools, you can add your logo and brand colors to your videos in a single click and create branded explainer video clips with a personal touch in minutes. Then, download your video or share it anywhere with a trackable link.
Best features
AVA AI video maker
Brandable templates
Brand builder
Ready-made scenes
Animation tools
Pros of Biteable
User-friendly
Clean interface
Smart editing
Collaborative platform
Cons of Biteable
No free plan
Limited free trial
Expensive
Pricing: Biteable doesn’t offer a free plan. Paid plans start at $99 per month.
8. Wideo: Best for beginners
With Wideo, you can make explainer videos in minutes from your own footage or using one of its professionally designed video templates.
Choose stock images, sounds, video scenes, and animations to add to your video, then use its drag-and-drop editing technology to adjust your storyboard. When your video is ready, export it in Full HD (MP4 file or GIFs) or share it with your team, clients, or your audience on social media.
Best features
Extensive media library
80+ video templates
Custom animations
Scene transitions
URL video sharing
Pros of Wideo
Clean, responsive interface
Easy sharing options
Straightforward drag-and-drop editing
Cons of Wideo
Basic video editing tools
No video downloads in free plan
Limited file export and functionality
Pricing: Wideo does offer a free plan. For advanced features and more download options, paid plans start at $59 per month.
9. Renderforest: Best for small businesses
Renderforest is an all-in-one branding platform for creating videos, websites, logos, and graphics, making it ideal for startups and small businesses.
You can create high-quality explainer videos in minutes with or without technical skills using any of Renderforest’s templates. These range from general animations to 2D and 3D templates for creating professional, animated explainers on any topic.
The software lets you create your videos manually or use its AI-based system to generate a video from your voiceover script. Then, you can edit and personalize your videos by adding colors, text, animations, characters, music, and other elements. If you’re satisfied with the result, pick the resolution for your video and export it.
Best features
Thematic video templates
Typography template packs
1,000+ ready-made scenes
Stock media library
Variety of video styles
Pros of Renderforest
Easy to use
You can make unlimited 3-minute videos in free plan
Large animation and template collection
Helpful customer support
Cons of Renderforest
Free plan exports videos with watermark
Exports videos in up to 1080p quality
Lacks user folders to organize videos
Pricing: Renderforest offers a free plan, but all videos will be exported with a watermark. To remove this and get advanced features, paid plans start at $14.99 per month.
10. Doodly: Best for doodle sketch explainer videos
Doodly is a video creation software for creating professional doodle sketch videos in minutes. You won’t have to pay a professional videographer or designer outrageous fees and wait weeks or months to get your content.
Just pick a doodle image or upload your own, drag it to the canvas, and Doodly will automatically draw the image for you. It’s easy to create unlimited whiteboard videos, and glassboard, blackboard, or even green screen animations. Add voiceover or music, then download or export your doodle sketch video in MP4 format and resolutions from 480p to full 1080p HD.
Doodly lacks a free plan, but you can try it for 14 days and access premium tools, including Voomly Cloud (suite of content creation tools) and Toonly for creating fun, cartoon explainer videos.
Best features
Smart draw
Large selection of hand types
Royalty-free audio music tracks
1,000s of custom drawn whiteboard doodle images
Pros of Doodly
Compatible with Windows and Mac
Unlimited installations
Exports videos in various resolutions
Cons of Doodly
No free plan
Paid plans are expensive
Pricing: Doodly doesn’t offer a free plan, but paid plans start at $49 per month.
11. Animaker: Best for simple explainer videos
Animaker is a DIY animated video service for creating animation and live-action explainer videos in minutes.
You can upload your own video or select one of Animaker’s pre-designed explainer video templates, then add music and other elements to customize it to your needs. When you’re finished, export the final creation to your computer or share it on social media with a single click.
Best features
Hundreds of explainer video templates
Stock asset library
Character builder
AI-powered text-to-speech app
Auto lip sync for animation characters
Multi-user collaboration
Pros of Animaker
Easy to use
Customizable
Cloud-based
You can sync character’s lips to match the audio track
Cons of Animaker
Free version exports videos with watermarks
Expensive premium plans
Doesn’t work offline
Limited downloads in free plan
No branding options in free plan
Pricing: Animaker offers a free plan that’ll give you access to basic features. For more advanced functionality, paid plans start at $24 per month.
Take your explainer videos to the next level with Descript
Whether you want to spread brand awareness, create tutorials, or showcase your product or service, you can make high-quality explainer videos with Descript and deliver your message clearly.
Take a tour of Descript and discover all the features you need to make professional-looking explainer videos.
Best explainer video software FAQs
What software is used to create explainer videos?
You can create explainer videos with Descript—an all-in-one audio and video editing software where you can record, edit, and export or publish your videos in high-quality resolution.
What is the best explainer video maker app?
Descript is the best explainer video maker app. It offers video recording, editing, and publishing features, so you can create stunning videos that educate, inform, and entertain your audience.
What is the free explainer video tool?
Descript is a free explainer video tool that gives you access to premium audio and video editing tools, including automatic transcription, audio and video enhancements and effects, AI features, and much more.
What makes a good explainer video?
Explains a topic concisely and in a digestible form
Uses storytelling and animated video production techniques
Captures viewers’ attention fast and keeps them engaged
Conveys the brand’s messaging clearly
Articulates specific pain points and how to resolve them
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